Marketing Audits and Its Importance to an Organisation

left of disposable income after paying for necessities” (Quester et al, 2007, p. 744). Because of the

Moreover, the auditor should preform test for effectiveness of internal controls. He may interview management by asking questions on the process of the transactions and operational activities. He may discuss with management the process of some transactions from beginning to end and then test it by using sample testing. Also he/she should make sure that there is proper control of activities; policies and procedures for adequate segregation of duties are met.

1. A brief overview of your company’s Marketing Plan, including marketing objectives and performance targets to staff.

Identify the current problem: The first step is identifying what in the system is going wrong and what needs to be changed. So first you should start with audit process, which will identify current issues or potential risks, which may occur in your company. From this report you will be able to know which areas in your company in need to be improved firstly. Also you should review which processes have higher impacts on your company, stakeholders, resources

Who will be the various stakeholders of your business? How will they each be impacted by your business?

Assuming that the end result is an unqualified audit report, outline the primary responsibilities of the audit firm after it issues the report in question.

To begin the review process there should be some knowledge of the processes and procedures in the accounting department. It may be a good idea to observe all of the procedures that go into creating the financial statements. Look for any weaknesses or questionable practices and create a list of questions. Then in the next phase the auditor can conduct interviews to get a better understanding of the accounting staff. Observations and interviews can set the groundwork and provide information into any nuances or potential fraud or abuse. Any material weaknesses found can be further explored.

In preparing for the audit all aspects of a company need to be reviewed. For the preparation of the audit several things must be considered as define in the following pages.

The following schedule outlines the major timeframes and milestones for the audit (a more detailed timeframe is contained at the end of this

Please note that there will be a meeting to be conducted on 01/05/2016 at 10am in staff room, 123 Collins Street Melbourne. This meeting will be discussing the marketing performance results and from here we need to identify what kind of improvements we need to make in the future. Please bring along your valuable ideas and documentations to attend the meeting. Please let me know if you can attend this meeting.

I have selected the Braddock Carnegie Library of Braddock, PA (Pittsburgh-area) to analyze through the relationship marketing audit.

Sarto’s gourmet pasta process good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Sarto’s gourmet pasta will leverage this information to better understand who is served, their specific needs, and how sarto’s can better communicate with them.

The tutor will not take part in disputes between group members except to make a final judgement about the allocation of marks if not agreed. No proof means that the tutor will award equal marks to all group members.

The purpose of a marketing audit is to review and appraise existing marketing activities and to look at the way the marketing is planned and managed, giving the opportunity for a systematic examination of each element of the organisations current marketing activity and achievements, and to objectively evaluate the effectiveness of the organisations investment in marketing.

The Marketing Audit will examine both Macro-Factors, sometimes referred to as STEP, and Micro-Factors within the company. The main method of carrying out a Marketing Audit is to examine MU 's Strengths, Weaknesses, Opportunities and Threats, or the SWOT Analysis, developing strategies based on this.