Marketing Brandin Paper : Disney Company

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Marketing Brandin paper Introduction Disney is one of the most famous names in the animation industry, known for providing entertainment directed to adults and children alike; with international theme parks and a world-class animation studio and business franchise, the company nearly dominates the industry. Famous names such as Mickey Mouse began with Disney, and were the foundation of a company that has now branched out into several entertainment studios, theme parks, products, and other media productions. Company history The Walt Disney company has a unique and very interesting history in the entertainment field. The history of Walt Disney Co begins 16 of October, when the brothers Walt and Roy signed a contract with M. J. Winkler to…show more content…
In 1928, there was a first appearance of their first own character Mickey Mouse. The company sold the rights to use their images for different advertising campaigns, and they started to produce children 's toys. The opening of the new park was held July 17, 1955. After the war, in 1950 Disney started some television series. It was also the year of the beginning of Mickey Mouse Club. Also, the 1955 year was very important for company, it was the year of openning the first Disneyland in California. The company continue to create cartoons and live - action movies. In the 1983 the Disney channel started broadcasting, and Disney appeared in international arene, and opened Disneyland in Tokyo. In 1990 - 2000, Disney begin to widen it is market. The company continue improvement. They start to produce not only family movies. In the period of 1970 - 1990, Walt Disney Co opened their first Walt Disney World Resort in Florida and the first Disney store was open in California. At the beginnong of the second millennium Disney bought Pixar Animation Studios, Marvel Entertainment, and Lucasfilm. Brand Positioning The brand position for Disney shows its competitive position. The main purpose of such a big company like Disney, is to build and maintain competent position in the market place. Disney brand take 10th position based on weight among all the best worldwide companies, which means the brand power to be the best in
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