Marketing C212

Good Essays
Marketing C212

Suzanne Arciga


A1. New Products and Services

Mary Kay was started in Dallas, Texas, with only five products. The entrepreneur, Mary Kay Ash, biggest dream was to transform; inspirer and help women obtain success.
Currently Mary Kay offers more than 200 premium products. The product assortments are innovative skin care, tantalizing makeup and unforgettable fragrances.
Mary Kay is currently available in 35 markets on five continents worldwide and sales of Mary Kay are about $4 billion in wholesale sales worldwide.
Subsequently since 1990, Mary Kay Inc. has experienced substantial growth, opening in more than 20 new markets around the world.
In June 2007 there was talk about a corporation by the name
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The store doesn’t need to be hung, but big enough to display all of the affordable Skin Care products based off the average income of Costa Rica monthly income. So, the products are affordable and customers are committed purchasers.
Government Research clearly acknowledges that skin care regiments are important for overall skin care approaches as follows:
Because of findings as such; the overall collagen content per unit area of the skin surface is known to decline approximately 1%/year , is why now more than ever consumers are buying at an alarming rate.
Also, three primary structural components of the dermis, collagen, elastin and GAGs have been the subjects of the majority of anti-aging research and efforts for aesthetic-anti-aging strategies pertaining to the skin, from “anti-wrinkle creams” to various filling agents.
Healthy and functioning skin barrier is important protector against dehydration, penetration of various microorganisms, allergens, irritants, reactive oxygen species and radiation. The skin barrier may be specifically adjusted to allow penetration. For this reason daily skin care may increase skin regeneration, elasticity, smoothness, and thus temporarily change the skin condition.
Personal Interviews are a way to get in-depth and comprehensive information. When asked about
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