Marketing Campaign Analysis : Cadbury Joy Campaign

3342 Words Jun 22nd, 2015 14 Pages
Marketing Campaign Analysis
Cadbury Joy Campaign
ChuEr Zhu

Marketing Campaign Analysis Marking Guide

Course number: CB206

Student name: __Chuer Zhu______________________________

Lecturer: ________________________________

Possible mark Your mark
Introduction
• The product or service.
• The organisation that provides the product or service, including any mission statements, visions or goals.
• The industry and the markets that the organisation operates in.
• The form of marketing media that is used 10

2.5
2.5

2.5

2.5 Segmentation
• The different aspects of segmentation and the effects
• Target market has been identified
• Positioning strategy method is defined including reasons 25
10
5
10

Findings
Discusses:
• Applies to culinary arts
• Student demonstrates depth of understanding of topic including understanding of marketing theories
Product
• A description of the products.
• Distinct advantages
• Strategies and objectives

Pricing
• Briefly describe the pricing structure that is used with this product and explain the benefits of this method.
• Strategies and objectives

• Place/Distribution
• The channel of distribution
• The strategies used
• Any different methods of distribution that could be used
45
5
10

10

10

10
Promotion
• Describe the different methods of promotion that is currently being used and then chose one that is different.
• Develop a new promotion
• Describe the strategies and objectives that the “new” promotion is…
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