Marketing Campaign Analysis : Mcdonald 's Essay

Orange Kingdom is a clothing retail store owned by Between, Inc. It is differentiated from its family brands such as Between and Old Marine, as it gives an upscale image compared to the other two brands, and targets young professional population aged mid twenties to mid thirties both men and women. It provides mid-scale work-to-play casual and business apparel, accessories, and shoes through about 500 stores including factory stores in the United States. It is also gaining market share in Asia, South America, and Europe as well. In this marketing proposal, I would like to discuss three service options to retain and acquire customers.

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

Please remember that Part 1 and Part 2 of the report are each worth 50% of the total

McDonalds corp. later issued a statement claiming that many nutritionists believe they their meals can fit into a balanced diet.

McDonald's is the world’s leading food service retailer with more than 30,000 local restaurants in 121 countries serving 45 million customers each day.

to the customer’s tastes, value systems, lifestyle, language and perception. Globally McDonald’s was known for its hamburgers, beef and pork burgers. Most Indians are barred by religion not to consume beef or pork. To survive, the company had to be responsive to the Indian sensitivities. So McDonald’s came up with chicken, lamb and fish burgers to suite the Indian palate.

As a new or established business, promotion is part of the four Ps of marketing. All businesses need to motivate people to buy their products or services (Nickels, McHugh, McHugh, 2010). The traditional promotion mix is advertising, personal selling, sales promotion and public relations. Marketing and promotion go hand in hand. In order to market your business, you could rely on window signage and word of mouth, but new businesses need to develop marketing strategies to get the word of mouth going. We are going to focus on some of the most popular forms of marketing or advertising, including the emergence of the usage of the internet to promote your business.

This paper will describe the details of a fictitious company and provided its background and will develop a marketing plan with a focus on segmenting and positioning its product and service. Thirdly, this paper will determine and decide upon at least one (1) foreign market for the product and service.; identify the marketing segment for the product and provide a rationale for this segment and discuss the target market and provide a rationale for this target market. Also, it will perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the

Nowadays, we can see that there are so many companies that have grown globally and being so successful in the international market. What makes most of the companies can be as successful as today was not just only because of their products’ reputation, but also about how can those companies develop themselves by internationalized the companies in the international market. One example of a successful company that we can use in this case is McDonald’s, which people can find this fast food company around the world. Founded in 1940 by Richard and Maurice McDonald, this company recently has more than 30,000 stores that can be found in more than 118 countries (James, 2009). The simple idea of using “fast-food serving system” as McDonald’s priority made this company developed widely. As a fact, McDonald’s idea was also solved the problem of preventing people to wait for a long time while waiting for their food in California, where McDonald’s firstly opened (Success Story, 2016). Yet, all those successful things that McDonald’s has recently will be possible without doing any effort to globalize itself in the wider and global market. There are also some risks that McDonald’s has to take in order to be as successful as today. Thus, this essay will explain about how McDonald’s internationalizes itself and what are the factors that make McDonald’s globalizes internationally.

Market segmentation is the key strategic concept in marketing today (Michael N. Tuma, 2011). It is shows as the attempt to distinguish 'homogeneous groups of customers who can be targeted in the same manner because they have similar needs and preferences'. (Wedel & Kamakura, 2002). Good market segmentations helps in understanding the

The famous slogan “I’m Lovin’ it” of the popular fast-food chain McDonald’s is sung on TV advertisements and posted on giant billboards on roads and highways all throughout the United States. But what are individuals really saying when they watch these advertisements and sing along to its catch phrase? McDonald’s famous slogan, ever present in the daily lives of the individuals and TV jingles of the world, is used to represent, interpellate, and progress a complex set of ideologies that benefit the bourgeoisie onto lower classes, impacting not only their beliefs, behaviors, and views, but also society as a whole in a manner that is not always evident to the average, unassuming person. The company strategically markets its products to interpellate consumers to accept that men hold a power over the bodies of women, food leads to happiness, and that working hard for others will allow an individual to become successful.

Marketing mix strategies are an important process to be used by every company in order to meet with their consumer’s needs in the most effective way and for the company to be able to create the brand image and awareness. This includes one of the most common used method which is advertising. It is consider as a critical purpose in every business regardless of what type of business it is, they all need to advertise, since it is a way to attract the customer’s attention which can be done in many ways and through many mediums. For instance, to promote a new line of products or services, even campaigns that the company is now managing. It also give a chance for the consumers to compare how your products are different from the others, in other words, your competitors. This essay will focus on how advertising have an impact on McDonald’s consumers in different countries around the world and how it has been used to achieved such success on getting the message across to its consumers.

McDonalds have been part of the community and among people’s lives’ for over 4.5 decades providing people with fast, efficient and affordable meals. McDonald’s currently have over 900 stores providing more than 90,000 job opportunities across 8 different cities around Australia (McDonald’s, 2016).

(a)That the work presented for assessment in this Report is my own, that it has not previously been presented for another assessment and that my debts (for words, data, arguments and ideas) have been appropriately acknowledged

Have you ever sat down at a fast food restaurant enjoying a delicious triple grand slam cheeseburger and think about all the strategies of how all of this was created? I know I have. The fast food industry is one of the most complex industries out there. With all the marketing strategies, healthier options, and completive markets this could easily but one of the most difficult industries to be a part of. To evaluate, this industry I will dive into the fields of management, the completive landscape, organization of the industry, changes in the industry, and the organizational culture around it.