Marketing Campaign : Skyy Spirits Llc

Today’s society is overwhelmed by advertisements, whether it’s displayed through television, magazines or social media. Advertisements are publicly displayed around the world engaging different target participants, but mainly increasing company's products popularity. This gatorade advertisements is chosen to be a focal point for this analytical deconstruction analysis, targeting audiences in a variety of different sporting activities. In order to effectively deconstruct this advertisement there will be a distinct focus on the main signifiers, what they signify, associated discourses and underlying opinions, values and ideologies. Mediums used to help uncover the hidden meanings and fully deconstruct the advertisement are denotations, connotations,

Picture a long, stressful day where an avalanche of work completely exhausted your energy. The only thing worth looking forward to is coming home to relax while tuning into your favorite television show. In between the show, a commercial comes on to propose an energy drink built to help overcome those prolonged and demanding days at work. Advertisers are known for creating the most influential and effective way to launch their products to the general public. In the article “Men’s Men and Women’s Women”, author Steve Craig suggests that advertisements rely on stereotypes in order to manipulate consumers. Likewise James Twitchell, author of “What We are to Advertisers” strengthens Craig's reasoning by discussing the methods of persuasion that capture their respective audience’s attention to create a good commercial and sell a product. Both authors focus on the different techniques used by the advertising industry. Through their supporting demographic and psychographic evidence, they utilize advertising to show a strong correlation between each other. By using subtitles both authors explain the distinctive stereotypic profiles that are formed just from advertisers constantly examining the target audiences in order to create a connection with the product and the consumer. Twitchell reinforces Craig's position by introducing the different types of profiles advertisers target and be recognizing the effects of the method pathos and logos has

All whiskey commercials have a similar audience, anyone over twenty-one years of age. They all have the same intention of getting people to buy their product. This essay explained some similarities and differences of three brands of whiskey and their

For our drink, we wanted to market the beverage as the ‘official TK drink’ to appeal to the audience’s emotion (pride) and illustrate the drink as credible by calling it the official drink of the school. Some rhetorical devices we used includes ambiguity, by naming our drink Bubble which alludes to both the literal bubbles and the official drink that we created. In addition to that, we also used ethos and pathos in hopes to be more interesting to the audience. To begin the process of creating this project, we brainstormed ideas- how we wanted the ads to look, how the video should look and what should be incorporated, how we should try to get our audience’s attention. We went through many different stages and themes.

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Flashing lights, catchy jingles, and overzealous claims work to entice consumers to purchase of advertised products. Ads convey that the viewer needs to purchase that item. The Coca-Cola company proves to be no exception in the world of advertising. In the “Send Thirst Flying” ad, the image of an aviatrix, bold headlines, and contrasting colors attempt to entice the audience to purchase Coca-Cola soda. The use of pathos and ethos contributes to the ad’s purpose of influencing the purchase of this cola.

The smooth taste of American Contradiction is intended for a broad market so that anyone of legal drinking age may enjoy. Male, female, no one is excluded but, American Contradiction’s advertising will be focused more towards the male segment of the available market. The target market of age for American Contradiction is 21 plus. This approach targets all, of age individuals and businesses that can purchase the product. The reason for this all-inclusive targeting is based on an analysis of the distilling industry, which reports an overall trend in increased per capita spending on alcohol (Stivaros, 2015). The income level of a target consumer of American Contradiction is based on the per capita of disposable income, which is roughly defined

The Skyy Vodka ad displays what should be everything a man desires; class and a scantily dressed woman. Apart from the Skyy bottle being the focus of this image, the woman's large hat turns her into a submissive object. The man still has half his face visible, this is because he is the buyer and audience of this ad. However the woman is faceless, easily more objectified and simply part of the package that comes with buying Skyy Vodka.

This product is imported from France and is being sold for recreational purposes such as; socializing drinking, enjoyable times, and elegance class. It is said that nothing draws us together more than alcohol. Sitting down and having a drink with fellow peers usually leads to cheerfulness, laughter, and an all-around good time. The people in the visual allow one to remember the stress reliever that alcohol helps sustain. When individuals look at this depiction they receive a constant image of a worthy time running through their mind, so that when they go to the store and see the ultra-premium vodka they remember the advertisement and think about purchasing the merchandise. That then allows the buyer to put themselves in a similar setting, in which they relive the advertisement in their head. The people in the visual are socializing among each other which brings upon another reason to the selling of the product. It is show that this product is appropriate to have during social events as the group is seen with their drinks held high with positive facial expressions shown. The idea of this advertisement is to show that every brand represents something different, especially in the liquor industry. Since Sean “Diddy” combs is an equal share venture, he applies the alcoholic beverage to his lifestyle, which is rich and

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

When looking at Skyy’s vodka advertisement, they had encoded many types of meanings in their advertisement to appeal customers into buying their products. You first see a woman dressed up all in black holding a martini shaker while a man is sitting in a round chair holding a martini glass. You can only see the man’s hand and legs which creates a mysterious look with the combination of the setting being night time. The second thing you would see is the actual product in the corner of the ad because of the contrast of the dark bottle and the white table and chair. The white man sitting in the big round chair without his face reduces the attention of him which brings more attention towards the woman. The man without the face could represent that you could be the person who is sitting there and be treated like a king by the women serving you vodka in a seductive way. This would bring attention to male customers who are looking at the ad and they can decode the message of buying this vodka would get you a sexy woman serving you in a luxurious suite alone. The attractive woman is the core concept to appeal to customers by the placement and size being almost the whole print ad. The lighting towards the women enhances the woman’s curves, breasts and a smooth silky skin. The position of the woman shows a seductive approach to the man by how she is very close holding a margarita shaker even though his martini glass is full. The position of the woman with the woman’s gesture towards

The objective of this paper is to identify the rhetorical question outlined in the advert and to give an explanation to its importance and the target market. Rhetoric Questions and Explanation A picture can have more than one unanswered question depending on the viewer. According to the Coca-Cola advert, several questions arise from the picture. For example, why did they use a youth?

In 1998, entrepreneur and MBA Guillaume Cuvelier was preparing for the launch of his new distilled spirit, Svedka Vodka. Cuvelier has decided to start a vodka company after working many years in the spirits industry. Vodka makes up a large share of the spirits American’s drink at 24% of all alcohol consumed (Zuckerman). Vodka consumption is also rising across the US. Svedka is going to be a newcomer in the vodka marketplace going up against many big opponents in products such as Smirnoff, Grey Goose, Stolichnya and Absolut. Cuvelier’s Svedka has gotten rave reviews from many critics for its quality, so a successful marketing campaign will not depend much

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.