Marketing Campaign : Top Juice

people younger than 20 years of age in the U.S. for 2007 was approximately 186,300 people

The current marketing profile of Boost juice is to manage the brand so effectively created. The image of boost juice in the market is very high. The impact it has created in the minds of consumers and competitors is so clearly marked that it has been able to rise itself above the marketplace and position itself in the minds of the customers. The brand communications have also been promising and have fulfilled all those messages which it has committed itself to. This has been the greatest source of equity. The awareness that boost juice has created has put off all other competitors far behind and hence it is the industry leader. The brand is instantly recognizable by its distinct packaging, flavor and inimitable appeal. It is relevant as a healthy juice bar while competitors have not been able to carve that niche. People prefer this to other juice sticks. Boost juice has returning customers the greatest asset that any organization would want and aspire for. It enjoys a lion’s share of market for juice bars and though sold at price premium it commands the respect due to it.

What is the expected population of older adults in the US and in Tennessee in the near future?

As of 2012, there were 65.2 million Baby Boomers still living in the US. These individuals, all now currently between the ages of 50 and 68 years old, represent 21% of the current US population.

Between 2000 and 2050, the number of ageing population will increase by 135% During this time period, the proportion of the population that is over the age of 65 will increase from 12.7% in

The majority of the population (52.1%) is 18 to 65 with a young population (5 to 18) of 26.8% based on the V2015 data. These numbers are very close to par with the state and national values. The population of the

Emerging Old (pg. 4, 11): The age population of Americans that are 65 years and older. They are commonly known as the Baby Boomers, and born between the years following the Second World War and 1964. They made somewhere between 76 and 77 million people in the United States.

Over the decade of the 1980’s, the largest percent increases in elderly population (65 years and over) were mostly in the West, particularly the Mountain States, and in the South, especially the South Atlantic States of Florida, South Carolina, and Delaware (Census Bureau, 2014).

The fact that the American population is aging has raised concerns. In 2011, the number of adults over the age of 65 reached 41.4 million, which account for 13.3% of the population ("A Profile of Older Americans: 2012," 2012). It is estimated that there will be about 71 million older adults by 2030 ("Healthy Aging-Improving and Extending Quality of Life among Older Americans," 2009). Approximately 2.1 million elderly are currently living in

• A rise in the older population, 75 yrs and over, from 9% to 13% (29,000) of the total population is estimated by 2031 for Swansea, Neath and Port Talbot.

The recent growth in the number of older adults in the United States is unusual in the history of America. The anticipation of the elderly population (65+) by the year 2050 will be almost 89million people, or greater than the population of the elderly in the year 2010 (CDC 2013).

According to a 2014 census report, 40.3 million Americans were 65 or over, making up 13 percent of the country's population. That's 12 times the number of 1900, and it shows little sign of slowing down. In fact, the same report projects that by 2050 America's senior population will comprise nearly 21 percent of whole United States. More so, the report found that in 2010 seniors were paying three times more on personal health care in a year than a non-senior. On average, seniors were spending just under $18,500 on their own health care each year.

Over the years, there have been major shifts within the United States in regards to its population. Statisticians have estimated that 20% of the population will be 65 years of age and older. There is an even

From 1970 to the year 2000, the world's over-60 population is projected to increase by more than 90 percent" . This is an astonishing number, seeming how the total population was predicted to grow by less than 75 percent . "The most prominent feature of the looming shift in the composition of the working-age population is, of course, its increasing age" . It is hard to say what will happen when suddenly there will be an abundance of older people who are preparing to retire.

The survey found that only 20% of students were meeting the daily requirement of four serves of vegetables while 39% were eating the recommended three daily serves of fruit. "Our survey found consumption of unhealthy/non-core foods was high, with 46% of students having fast food meals at least twice a week, 51% eating snack foods four or more times per week, and 44% having high-energy drinks four or more times per week," states Dr Victoria White, from the Centre of Behavioural Research in