Marketing Capstone

Starting a business, one may ask some questions to evaluate his or her ability to run a business successfully. An owner needs to question the finances, the challenges, the strengths, and weaknesses. First, the owners need to know finance: how much capital to startup business, what loans are available based on the business plan and financial statements, and how to keep up with profits and losses to determine the future of the business. Besides determining capital, the owners need to know what challenges they will face. Writing a well-executed business plan is the first challenge and important because it is a guideline to start business and to show lending institution or to attract investors for the business. Also, owners need to think who ideal customers are and who they can target to make a successful marketing strategy. Moreover, they have to think about their competitions because no business operates without competition whether it is direct or indirect. The competition has a significant impact on customer’s buying decisions. In order to compete with their competitors, they have to know their strengths and weaknesses: Are their products unique? Is the product better than the competitors’? Is the price

Expand the limited advertising program for current niche market products to retain and gain market share.

Before proceeding with the next section (objectives), it is recommended that you complete the Marketing Plan Worksheet. Ask the academic mentor in the learning community for this if you do not have it.

The HMO’s stress wellness and preventive care, therefore its focus is more on health maintenance rather than just the treatment itself. Because of this, HMO’s offer much richer benefits than the traditional plans. HMO’s have little to no upfront costs in an effort to encourage maintenance, while comprehensive and major medical plans have up-front cost sharing so as to discourage over utilization.

ESTABLISH a visible, accessible and welcoming storefront and website to position us as the premier choice for our products and services within the marketplace and

Identify the opportunities, to monitor how well the company is doing and understand how marketing works overall.

Several strategies might be needed and usage of different media, such as TV, internet and word of mouth. Public relations and how your business is perceived by the customers and the market in general, can also play a part in proper promotional activities, which are successful.

Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example:

Based on the provided demographic data points by the real estate company experts, we’re able to utilize the existing 250 stores with 32 various data points. These data points vary from the ethnic backgrounds, family income and size, to the house sizes and the amenities, to the sales and percent of hard goods for each of the stores. We’re additionally geared with the 7 competitive types: 1 – Densely populated areas with relatively little direct competition; 2 – High income areas with little direct competition; 3 – Locations near major shopping centers; 4 – Stores in downtown

1. The major project for this course is creating a marketing plan. Provide company name, a description and URL, if available. You need to either select a small company or small non-profit that is already in business; however, if you work for a large company and would like to focus on that then concentrate on one small part; for example: your department. This project will become part of your portfolio created in the MBA Capstone course so create it for something that can be shared (with whom you choose to share it with). For example: if you create a plan for your department and are sharing confidential information you won’t want to use it later in the Capstone class.

Hire marketing and analysis experts to efficiently market the company to gain subscribers. Promote creativity and learning among the employees, to help them think outside of the box, to be able to move forward with their marketing and cost-cutting strategies. Step 2: Establish partnerships with strategic companies to help create new and innovative ways to deliver their products to the consumer. Train the management and the employees efficient practices to help keep the company efficient, thus creating a more cost-efficient company. Thoroughly explain the new strategies to all of the staffing ensuring they know the direction the company is working towards.

Present this opportunity as a way for the business to gain new customers that may not have otherwise tried their product or service.

King and Queens Consignment marketing mix will be as follows: products (both new and gently used clothing, accessories, shoes and some household goods.), prices (will be determined on condition and style of the merchandise. However, if used it will be cheaper than new version), Place (I have a place in mind, but at this point I have not acquired the building and I am unsure if it will be available when I am ready to open), and Promotion (advertising for me will be done via internet such as Craiglist, Backpage, Facebook, twitter instagram and online classified ads. I will also pass-out flyers to the community and post on bulletin boards and stores around the city to get the word

Finding the right location is top priority for this project. The garage must not be far away from either the shopping complex or the casinos. If it is the project may fail because it does not alleviate the inconvenience of walking for the shoppers. The projected length of time for this project is 12-18 months. This takes the weather into account and gives ample time for any unforeseen problems with suppliers, contractors, the city, and any permit problems.

In order to expand the business we need to do a marketing campaign to attract more customers. (Suppliers is not an issue for this marketing campaign)