Marketing Case Studies

This business report aims to show how important a marketing plan is, demonstrate the key elements of a successful marketing plan and how a marketing plan helps a company to sell its products and service. This Marketing plan will use the company Aldi as a case study, (the supermarket chain) to demonstrate how a marketing plan works. Aldi is a major supermarket chain that provides highly competitive retail food products to households. As a retail company they face all the marketing problems that other retail company faces (product range, price and marketing segmentation).

While growing up, this fast-food restaurant has held an integral place in my heart. Knowing how much I loved donuts, my grandparents have made it a tradition to bring a box every time they come to visit. Because they live so far away, the family only gets to see them once every other year. When they arrive, it is always exciting to see them carry on the custom and appear with the box of goodies. Ever since I was a little girl, I have loved the variety of donuts that Dunkin’ has to offer. From Boston Kreme to Strawberry Frosted, the variation of these tasty treats never seems to disappoint. Dunkin’ Donuts does not just hold significance fulfilling my cravings, but it holds great importance in the memories I have made with my grandparents. So, you may ask, “Why Dunkin’?” I choose this company because it is not just a restaurant. It is an opportunity: an opportunity to create memories, an opportunity to change lives, and an opportunity to help the company

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

1) Can you identify examples of decisions about each part of the marketing mix (product, place, promotion, and pricing) that are being made in the cookie program? The Product is Girl Scout cookies as well as the Girl Scouts themselves. Since 1912 Cookie sales have played a major role in supporting the Girl Scouts organization at the council and troop levels. Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class

Any person who is absent will receive a mark of zero for this assessment and

AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,

Cole and Parker make intense, premium, and vivid men's socks. They collaborated with an architect and outlined all their particular socks in Canada yet have their socks made in China, apparently giving them the best edge likely.

Harley-Davidson offers various products and services to its customers, which can be categorized as following:

3. Assignments should be in a ring-binder or stapled with the prescribed coversheet and grading sheet(s)

Even though Dunkin Donuts is an international business, each individual store has its own set of goals and missions to achieve success. This is also known as the value chain, which is “the process or activities by which a company adds value to an article, including production, marketing, and the provision of after-sales service.” (Oxford) After observing and working for Dunkin Donuts, the business’ success is primarily based off the happiness of their loyal customers and smooth teamwork of their employees. This particular Dunkin Donuts on Western Avenue in Peoria, Illinois is faced with a lot of challenges, but with the right approach to these challenges can make their business even more successful.

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

Moreover, by pursuing these markets, Harley will have a wider revenue streams from different places and reduces the dependency of sales revenue in

Harley-Davidson has remained true to their brand and understands that they cannot be everything to everybody. In addition, the company have a brand that can work efficiently worldwide, and the brand is alike no matter where you are in the world. As a result, marketing the brand internationally has changed drastically over the years, and execution of communication of the brand may vary since each country represents the brand differently. The organization’s marque is protected without adding a dictatorship.

According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives. It relies heavily on designing the organizations offering in terms of the target markets needs and desires and using effective pricing, communication and distribution to inform, motivate and service the market.”

The major differences between goods and services in operations management are their goods, inventory, customers, labor and location. One major difference in the tangibility of their output. For example, a service firm would entail consultancy, training or maintenance, this is an intangible product. These services are not tangible object, but still provide a “product” for the customer. A good would be a tangible for the consumer. A company manufactures a certain product and the consumer is able to physically receive it. For example, A manufacturer such as Coke, Nestle, Honda and BMW. Another difference between a service and goods is their inventory. Service forms do not hold inventory, they provide a service when their customers ' need it. Manufacturers produce goods which creates an inventory. Inventory levels are created through supply and demand. A lot of companies only have a certain level of inventory in order to utilize their “space”. In addition a major difference between goods and services is their customer relationship. There is a high customer contact in the service industry. The service industry caters to their clients; meaning they adjust their service to the needs of the customer. For example, a consulting firm may only need to do four hours of work with a certain customer and twelve hours with another. In manufacturing goods there is low customer contact. Manufactures can produce their customers goods without having them submit an order, because they can