Marketing Case Study - Cisco

Riordan Manufacturing is in need of a new network, this plan will develop a network that will benefit the business, the employees and the customers in a manner that will provide all of them with a smooth operating experience as well as to future proof the entire network. The Network will handle all incoming and outgoing traffic for both the employees on the intranet, as well as the customers on the external internet web site. Quality of Service (QoS) will be implemented to assist in data tracking for use of the bandwidth to determine and plan how much bandwidth is needed and to determine where congestion

Customer self- service: Cisco always treat their customers as the cornerstone of their business. Cisco website was the centerpiece of this strategy as cisco.com was an credible, encyclopedic , web based resource for the information and applications. cisco.com has been the customer’s destination to get answers for their questions, to find assistance to network problems, and to receive responsive, 24/7 customer service. In addition, in order to go globally, Cisco translated its website to 17 different languages for its international customers in nearly 68 countries. A statistical proof for the success that customer self - service achieved is that over than 80% of the company

Phase 3 - secure the PCI networks at the core switch and firewall using NIST SP 800-41: Guidelines on Firewalls and Firewall Policy;

Yemen G.; Chatterjee S.; &Bougeois III L. (2003). Cisco: Early if not Elegant (A). University of Virginia. Darden Business Publishing.

Our company Wireless Software Inc. is an innovative Internet-based company with gross revenues of more than $35 million dollars per year. Our company will be merging with a multinational company Skyguard Software Inc. of equal size, as a result of merging it produced Navitech Software Inc and we will be responsible for developing a project plan to strategically integrate all systems, including databases and infrastructure. Navitech Software Inc. global enterprise operations would provide best software products that will benefit to both companies. This report presents recommendations that allow Navitech Software Inc. to remain successful

When John Chambers assumed the CEO position, he outlined some very specific objectives for Cisco’s future success. His plans included creating a one-stop shop for business networks by creating a comprehensive product line, to make acquisitions an efficient business process, to create industry-wide software standards for networking, and to choose the right strategic partners. All of these efforts would change the way companies and industries operated by creating an infrastructure of networked voice, data and video.

The nature of the market structure and demand of Cisco Systems is its business market which contains fewer but larger companies. For Cisco Systems, this implies that even though they have fewer clients than other companies, they still have a good and profitable relationship with their clients. For the customers of Cisco Systems, this implies that they will receive better and faster service and products because they don’t have to compete for the attention and service of Cisco Systems.

We have selected Huawei Technologies Company Limited for our MIS project. We selected Huawei Technologies Company Limited because this is a Chinese company .At first we selected Citycell (Telecom Operator), but when we visited City cell we learnt that City-cell is now using Huawei product, and Huawei is a Chinese company. We know about the quality of Chinese product. Most of the Chinese product can not make people happy or satisfied. But we found that Huawei now is one of the top positions in the world. This inspired us about the Huawei.

Cisco System becomes a $12 billion high-technology company with over 47,000 employees in not less than 54 countries of the world due to its strategic management policies and practices among which is diverse

A recent shift in the market prompted Cisco to restructure its organization. This change introduced new vulnerabilities. Within this report is our recommendation to assist in the transition and a roadmap to ensure its success.

On January 23, 2003, the world’s leading computer networking equipment maker Cisco Systems, headquartered in San Jose California, filed a lawsuit against China-based Huawei Technologies and its United States subsidiaries Huawei America and FutureWei Technologies. In the lawsuit, Cisco alleged that Huawei stole intellectual property by copying its Internet Operating System (IOS) software and its copyrighted user manuals. Cisco also claimed that Huawei infringed on its patents. After numerous failed attempts to resolve these complaints directly with Huawei, which included a cease and desist letter to one of Huawei’s United Kingdom distributors, Cisco decided that a lawsuit was necessary to

From incorporation in 1984 until around 2004, Cisco monopolized the industry of commercial routers and networking products. However, competition from rising giants like Juniper Networks Inc. (JNPR), Nortel Networks Corp (NT) and to some extent also Alcatel-Lucent (ALU) has given Cisco growing competition. Cisco is now in a position where competition drives its operating practices and inspires constant improvements in areas such as customer service and sales/marketing in order to maintain its market leadership. Though Cisco has lost market share to rising competitors, overall outlook remains good with new product lines set for production.

Since it was critical to Cisco’s strategic commitment of advancing, the company had to pick the best option to implement quickly. The two alternatives were know as: create knowledge and expand the community. With key decision criteria , this report carefully examines both of the options that can quickly be implemented and yet help Cisco integrate into IoE era.

Cisco Systems is a global market leader and innovator of computer communications and networking solutions. Established in the 1980’s, the company rapidly developed into the world’s greatest manufacturer of internet routers and was/is a foremost provider of commercial communication network devices. The aim of this case study report is to create an understanding of Cisco’s historical international business activities as well as explore their recent and current developments in international business management. The ‘Recent Development’ section details both Cisco’s main strategy of Acquisitions and how the company has operated under and coped with new management.

Facing the China’s Telecom Equipment industry double-digit grow and becoming the largest telecom market in the world, all leading firms in each subsectors of Global telecom equipment take this opportunity to invest in china. Huawei, a Chinese challenge, was starting its challenge to Cisco insurmountable leadership position in international telecom equipment industry.