Marketing Case Study: Miami Dade

I am studying marketing here at the University of Florida because I am interested in the buying and selling of goods/services. I find things like television ads, target customers, different brand logos, and commercials very interesting. Jimmy Johns for example, has really funny ads on the television and radio that market there product. Companies like Southwestern Advantage sell educational systems door to door. I think that is a very interesting way to market their product. I know that I am not into finance or accounting but at this point in time marketing is my best option. If I ever change my major it would become Economics or Sociology.

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

Our prime objective was predominantly to help define and build a leadership brand for Middlesex University. Research groups are an elemental form of scientific collaboration and knowledge production. Group members work

In order to effectively undertake market research on customer behaviour; such as expected prices, how they react to certain methods of research and what kind of care do the customers expect after the purchase is made, it would be best to use observation along with focus groups. Surveys, if used, should be done face to face by door knocking as it is more convenient and has a high response rate. The survey should include quantitative and qualitative type’s questions in order to get a `broader view of the customers’ behaviour. Questions could include “What do you think affects your behaviour

Southern Charm Boutique is a start-up retail establishment that will sell fashionable clothing to women of all ages. Southern Charm Boutique will be located in the downtown area of Norton, VA. My primary goal is to open one boutique. In the future I plan to expand by possibly franchising Southern Charm Boutique and/or building a well-known brand name. Eventually, we would hope to develop a website and reach a wide customer base.

AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,

Monterrey Vision Centre (MVC) has been integrated by internal and external analysis thoroughly. Company’s current trends and issues have been put into consideration, hence appropriate recommendations will be given. The

The question of proper ways to manage a company’s brand in the 21st century cannot be answered without discussing the use of social media outlets in today’s market place. Social media is an outlet source that allows companies to show their products and services at little to no price. Because social media outlets are at such a low cost and reaches a huge consumer base it has become a major factor over the past fifteen years in society. However, are these good enough reasons for a company to use social media as a marketing tool?

The marketing company offers three advertising services-the TV commercial, the cellular phone application (app), and the Facebook page for their customers. The prices are one million dollars, five hundred thousand dollars, and two hundred fifty thousand dollars respectively. However, if a customer paid for the complete package including three advertising services, the total cost will be one million and five hundred dollars. The customer would pay two hundred fifty thousand bonuses to the company if the App is downloaded five hundred thousand times in the first month. Additionally, the customer must pay 50% of the total price when he signs the contract, and the remaining 50% of the total cost would be divided into two installments. The

A company issues a check for $58 but records it as $85. On the bank reconciliation, the $27 error should be

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

They are allowed to decide whether to work for five or six days each week. Also, they get satisfactory wages for themselves. Their salaries are decided according to their language background and regions. Normally, tutors from English-speaking countries in Asia earn CA$8 for an hour and the ones from western English-speaking countries earn about CA$24 an hour. The tutors from English-speaking countries in Asia such as Philippine earn less than the ones from Europe or North America. Still, they are happy with that because each hour they work means more than two hundred bucks in Philippine. Anglophone tutors from various places increase their ability to satisfy needs, for the simple reason that they not only get enough people working but also provide consumers with two different levels of services.

Improved information and marketing research technologies have spurred regionalization. This has allowed firms to produce more ________ aimed at consumers in their cities and neighborhood.

Explain the stages that are typically taken by a firm moving from a domestic business to an international?

Marketing as a management function which in its simplest term refers to the basic functions of management namely planning, organizing, leading and controlling (POLC). These four functions are necessary for the achievement of organizational goals. It is important that these activities should operate in harmony with one another since they are interrelated. For instance, according to Cole (1996), a manager cannot just do planning and ignore the other aspects.