Marketing Case Study Of Chixchops

Simple forms of advertising can be highly effective, low cost or even free. These might include simply getting a sign painted on your van, putting a card up in your local newsagent's window, creating a Facebook fan page or starting a Twitter feed.

Guest loyalty, developing employees, expansion, and increased sales are the corporate vision that Zaxby’s has used to grow and develop its brand.

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

Chipotle Mexican Grill is a fast casual Mexican Restaurant that operates from the United States. Although the restaurant is specifically segmented to the fast casual Mexican restaurant market, it does not simply operate in this realm. Chipotle is also successful operating in the restaurant market as well. According to the Trefis Team (2014) Chipotle Mexican Grill has managed to take market share from restaurants in the fast food industry.

Free Exposure: While there are some intriguing advert buy options with Facebook depending on your goal and industry, traditional social media exposure carries zero cost. Creating a great presence requires a lot of time and effort, but it’s something you can do without any out-of-pocket costs.

It’s nearing the end of the fourth quarter, stomachs are growling across the arena. The home team scores in the last minute, winning the game. The fans cheer and shout in pure joy; however, they’ve become hungry from the long game. They must find a place to satisfy the desire to celebrate and to please their hunger. They all gather in their cars and drive by many fast food restaurants such as: McDonalds, Burger King, and Chickfila. Then they spot it, the holy grail of fast food restaurants, Chipotle Mexican Grill. This is a great restaurant that can attend to all of your needs, hunger, and celebration after a sporting event. Chipotle has many accommodations which include: a great location, a wonderful atmosphere,

Also, it is a wise way that social media and social networking can be used to get things going. And there are parts of that which are free. For instance, it doesn’t cost you anything to make a Facebook or Twitter account for your business and promote that people like your page. And keep media pumping out on these pages. This way the people who liked your page can continue to see the products you create and want it.

Another factor that has been successful for chipotle is that they have maintained an Elegant Simplicity environment for their restaurants. Many successful fast food or casual restaurants have used this style to create their establishment.

Company has been, utilizing the concentrated growth strategy by providing incentives to the current customers and attracting new clients by introducing promotions and price discounts through multiple programs such as “Chiptopia”, BOGO etc. “Chiptopia” qualifies the user for a free entrée after the multiple purchases of Chipotle products. 1 The BOGO (by one get one) program focuses on the discounts towards the professional members of the community such as nurses, teachers etc. 2

The purpose of this new product expansion is to increase sales primarily. Increasing sales is very important for Chipotle and these new products can help raise revenues significantly. The project deliverables include the introduction of the project, and the implementation of the project both in the United States and then other

Table 2 shows that the addition of new items to the menu is an opportunity for Chipotle to attract more customers. With the weakness of limited menu options combined with the opportunity, Chipotle can increase sales by introducing new product categories. While Chipotle Mexican Grill is focusing on Mexican-based fast food, Chipotle opened a new restaurant in 2011 called ShopHouse Southeast Asian Kitchen, serving Asian-inspired cuisine. With this newly brand concept under Chipotle, this related diversification strategy could be the key to the company’s growth in the future. Due to the food safety incidents, Chipotle is running the risk of losing loyal customers under the threats of E.coli outbreak. Chipotle plans to bring back Chorizo to the menu, a blend of spicy pork sausage and chicken, to draw back its most loyal customers. Moreover, the company has developed a catering program tapping into new consumer occasions. This newly catering option not

Chipotle Mexican Grill is a company with a lot of fast food restaurants in the United States and Canada that specializes in burritos, tacos and bowls. Steve Ells founded the company in 1993 in Denver, Colorado. Chipotle is well known for its big burritos and its use of natural ingredients. Their mission statement is “Food with integrity”. They use this statement in an effort to show and lure people that they use organic ingredients. The company statement means that they serve the very best sustainably raised food possible with an eye to great taste, great nutrition and great value. Chipotle has been trying to set themselves apart from the fast food industry with the quality of their food. They try their best to offer organic food because the customers of their industry are shifting towards environmental harm free and organic foods. In their industry, companies compete on a number of different levels that include the menu, the service and the prices they charge their customers. The main competitors for chipotle are Qdoba which offer mainly the same services and menu like Chipotle, taco bell, Moes and Taco bell. The company has a very good management that have kept the company on its feet even after pandemic issues that had to do with health. To this date, Chipotle has more than 1000 restaurants running in three countries. The company has become a huge success that has also caught the attention of its competitors.

Figuring out how to market your business online is an ongoing challenge these days. The landscape of the Internet seems to change on an almost daily basis. One thing is certain, though, social media has brought forth some influencers in nearly every industry and the impact they have on marketing is measurable.

Years ago, promoting a business was mainly by using advertisements on televisions, radio and newspaper or magazine. But with the technology that we have today, the internet has become part of any kind of business – whether they are businesses with physical stores or online businesses.

Utilizing social network sites to market is extremely inexpensive as well as effective. Social media enables small businesses to overcome the challenges of limited budget, lack of expertise, and positioning against larger competitors. Small businesses are not the same as big businesses and therefore cannot be expected to have the same marketing resources. Competitive advantage often has to be sought from other sources and by other means. Several models of marketing exist that provide guidelines for businesses to survive and grow. However, marketing theory that a large organization uses cannot be generalized to a small business which has different characteristics and requirements. As a consequence, small firms are moving from conventional marketing practices towards more affordable, interactive, and integrated marketing.