Marketing Case Study Of The Honda Motor Company

Honda has continued to embrace the changes that happen around its operations to ensure sustainability and profitability. The current global motorcycle manufacturing sector is full of competition. It, therefore, becomes crucial for every manufacturer to evaluate their strengths and weaknesses and then identify the opportunities to exploit to gain competitive advantage. Honda is Japanese based automobile company; it has numerous subsidiaries in Asia, Europe, and North America. Due to the advancements in technology, Honda will be required to make use of the latest technological trends to stay competitive. The business level strategy at Honda is in line with its enterprise and corporate strategy. The corporation also conducts Research and

Rugged, stylish, comfortable, economic, and most of all, dependable. The Ford F-150 is the pickup truck that changed the nation. From its very beginning, the Ford truck has taken care of its owner’s necessities from hauling hay to visiting family and friends. Since its inception, the Ford Motor Company (FMC) has earned the loyalty of its customers. Most of all, the ford pickup truck has earned the respect of farmers, families, and businessmen alike. How did the FMC earn the loyalty of the people? By creating the highest value possible for its customers. Ford provided the most reliable and economical vehicle in its time.

But customers still consider high class motorcycle in the market. Even repositioning the product did not change customer point of view about the brand. On the other hand the attributes of a brand and the customers’ help the company to compare those of the competitors and to ascertain market position.

As a result of our consolidated industry, consumers can have a strong effect globally. This can become a threat by a decrease on profitability. Another threat that can affect the market can be on how loyal consumers will be to the “Harley Davidson” image. This can be affected by the price of the product or the marketer performance. When we say performance, we refer to how satisfied was the consumer after a purchase. Did the customer receive good customer service, did the customer leave content or with a doubt after the purchase, or was the sales representative knowledgeable of the product he/she was selling. (www.management.stir.ac.uk).

For this project, Kenny and Associates researched all the aspects of the car-buying experience. They found out that, in general, people were terribly frustrated with their past car shopping experiences. In fact, they were so frustrated, that they avoided shopping for new cars as long as they could. It was then clear what Saturn had to do to draw in more customers. Rather than trying to advertise their cars as being of a better quality than Japanese cars, Saturn became a company that treated consumers with respect, no hassles and no intimidation. As a result, Saturn has been extremely successful. The website gave some impressive statistics to show that.

Creation, acceleration and emotion are the key components for any automobile industry to deliver its goods to the expected standards. General Motors, popularly known as GM has been a pioneer in the global autoindustry for more than 100 years. Developing from horseless carriages to the latest sports cars, innovations have always excelled at putting the world on wheels. In fact, there are a lot of exciting things to share about the company. GM’s corporation started in 1892 by R.E. Olds, with a solid financial foundation, which enabled him to produce great vehicles for customers and build a bright future for employees, partners and shareholders. GM slowly initiated its staff of experts in the factories which are located in different parts of the globe and acquired the brands like Chevrolet, Pointiac, GMC, Buick, Cadillac(General Motors Corporation, 2015). Leading the way is their tailored leadership team who set high standards for the company so that they can produce the best cars and trucks. This means that GM is committed to deliver vehicles with compelling designs, flawless quality and reliability, leading safety, fuel economy and commercial features. All are intended to create that special bond that can only happen between a driver and a vehicle. General Motors is a customer driven company and aims at earning customers

Honda is one of the world’s largest automobile distributors. It is a worldwide car company that makes many different products including motorcycles, automobiles, and power products with creating a new business making aircraft and aircraft engines. Honda is striving to become a sustainable enterprise with multiple present and future goals followed by remarkable statistics.

The marketing mix of Mercedes Benz shows what a fantastic company Mercedes is, and how, as per Business Week Magazine, it is the top most recognized global automobile brands. This high profile success is not an accident but hard work, patience and excellent application of effective marketing strategy all rolled into one.

For this case study our group, Group 6, has decided to review Case #12 dealing with Paper Products, Inc. This case study concerns the company PPI and its biggest client, Office Center, Inc. We will begin by considering the major relevant issues in

Suppliers are able to be involved in the product development to some degree. Different from others which control everything during purchasing and the suppliers are just responsible for supplying products as what is in the contract, Honda’s suppliers are able to offer advice about enhancing the efficiency which facilitate the cooperation as well as the products. In other words, Honda and its suppliers are mutually-beneficial cooperation rather than Honda just relies on suppliers.

As the United States unite in the global effort to monitor the use and waste of energy, fuel efficient or hybrid cars such as the Toyota Prius has dominated the market over the SUV’s who once adored every American driveway. With much doubt, in 2004, the Prius has become the leading selling vehicle in America. The sleek design has caught the eye and pockets of many Americans who prefer the “gas sipper” over the “gas guzzler.” (Kotler & Armstrong, Principles of Marketing, 2010)

Honda is a Japan based company and is the world’s largest manufacturer of motorcycles as well as the world’s manufacturer of internal combustion engines (motor vehicles) producing more than 14 million internal combustion engines each year. Honda’s trademark had been registered in Japan since November 13, 1953 it was not until a decade later that the motorcycle and automobile company filed for trademark registration in the

Honda, in particular, are renowned for their engine technology and they can sustain continued engine innovation as they have a very large product range to which engines are central and over which the costs can be amortised more easily.

Honda has grown into a very large company that many people have identified themselves with. The customer following on their Civic collection is a very strong movement and has been very profitable for the company. After further

Honda is one of the world’s largest motorcycle manufacturers and of the leaders in the automakers industry. It was founded in 1948 by Soichiro Honda and Takeo Fujisawa. It’s headquarter is in Tokyo, Japan and it serves worldwide. Honda has 492 subsidiaries and affiliates accounted under its equity. The company develops, manufactures, and markets a wide range of products such as: automobiles, motorcycles, scooters, ATV’s, electrical generators, water pumps, lawn and garden equipments, robotics, jets, jet engines, and thin-film solar cells. In 2001, Honda became the second-largest Japanese manufacturer and in 2008, it became the fourth largest automobile manufacturer in the United States. Honda’s major products are