Marketing Case Study

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

I would advise Shania that an LLC would be the best form of business to accomplish her goals. Shania wants to open a Christian coffeehouse and already has a name in mind. Colorado LLC laws allow LLCs to be formed with one or more members, taxes them at a lower rate like partnerships and sole proprietorships, and provides the members with lower liability that protects them from the company’s debt (Scrofano, n.d.). This form of business will give Shania the ability to name her company what she wants and run it how she wants. The limited liability is also desirable.

During this paper we will analyze how the department store industry has evolved and more important how companies are managing new strategies to remain competitive. Moreover we will use the case of JCPenney as a main focus to see how successful their strategies are. To provide a good analysis, we first need to understand how the industry has evolving and what the major companies like JCPenney are doing to continue in the industry.

In order to appeal to a wider customer base, Grant had to do more than just open stores in suburban areas. The company had to create products that appealed to those customers living outside urban areas. Since suburban areas are filled with middle-class individuals, Grant decided to create a product line of higher end products, including appliances and furniture. As part of the approach to Grant’s new strategy, individual store managers were given more freedom as well. The managers were responsible for inventory and pricing decisions (mainly due to the fact that there was no centralized

AT&T is the 2nd largest cellular company in the U.S. today. While there are several competitors in the telecommunications industry, the company’s largest competitor however, is Verizon wireless. AT&T has several services in its portfolio, to include, wireless cellular service,

The financial data will support the strategy as the ratios and numbers show that Macy’s has resources and capital available for the implementation. Evaluation of external and internal factors positively presenting an opportunity for Macy’s to use designed strategy to and keep competitiveness in the industry. Summarizing Macy’s is a well-established organization with over 150 successful years in business that still has an ability to compete with leaders in the industry if the right

I had the opportunity to interview my professor that I had for my first business marketing class at North Central College, Professor Donnavieve Smith. Professor Smith is one of the most influential, professional, supportive professors I have had here at NCC. Professor Smith’s discipline is Business Marketing and Administration. I had the opportunity to meet with her on Monday October 3rd, in her office, in Peter and Paul Hall.

This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio owns a wide range of products and services. According to the Situational Analysis, the UK’s macro environment has changed over the latest years. The UK’s fast-fashion industry is becoming more and more cluttered with competitors from both UK

As we look at our SWOT analysis to follow, we are in a sustainable overall position, we have strengths to balance our weaknesses, and particularly our knowledge of where we are heading for and what our customers need. We also have some attractive opportunities. However, we have a weakness in competiting against price-oriented competition from both local and international brand names.

If the Court fails to apply the PNA so that Respondent holds Petitioner's one-half shares in trust for her, it must divide the parties' interests in the business. It must consider expert opinion as to the community value assigned to community businesses. The expert's reports diverge greatly as to the businesses' community value primarily due to the issue of "tax affecting 8," a debated issue in the business valuation professional community for at least twenty years. Husband's expert reduces the businesses adjusted earnings by a fictional 40% tax rate (the old federal and state tax rate which will imminently be 20% when the current budget reconciliation process is complete), wife's expert does not. As discussed below, this difference in

it is supported by case studies that the linkage between inability of identifying of retail environmental changes and Zahra’s new rescue plan for David Jones failed because after the new rescue plan of Zahra, net profit and share price continued to decrease. Moreover, the case study said that ‘it may be a good five years before strategy can be assessed properly’ (Waddell Waddell, Cummings & Worley 2014).

Peter Nicholson wishes to convert the factory in the north east to production of the electric taxi. Using data in Appendix C, Table 1, calculate payback period and the average rate of return.

The product life style of the department store is in the mature or declining phase of its product life style, because of the declining sales. Furthermore, according to estimates, market share has eroded away to 7 per cent, as of 2010, and is far below the desirable rate 15 per cent (Johnson, 2011, p. 3). Also, the brand image is being heavily relied upon and the bottom line is not showing significant increase in the years presented in the journal article. Macy’s is afloat due to a strong management team and the aggressiveness to deal with problems as they arise. For example, continuing to adjust its portfolio of stores, focusing on fashion, and developing private labels in bedding, outerwear, ‘tween’ clothing, increase national advertising and using celebrities. Additionally, Macy’s advertising is combining the national department store image with July 4 and the Annual Macy’s Thanksgiving Parade, which appeals to the American citizen. Solution

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying

The use of SWOT which is a structured planning tool that can be used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in the current situation of a company is the key to a successful organization, McKinney (n.d.). Using the tool, the organization can assess and determine the advantages or disadvantages of changes they want to make based on internal and external factors. The organizations’ strength adds value and gives competitive edge in the market. These were usually due to stablished name, reputations, connections, etc. which are usually controlled internally. However, its weaknesses are those that are detrimental to growth. The organization should have keen analysis to its weaknesses to be able to determine the ways to overcome