Marketing Case Study: Seiko

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

Developing strategies in relation to any application of marketing suggest a marketer’s ability to comprehend and align business practices with the need of the consumer and business simultaneously. Strategies present challenges whether domestic or international markets are the emphasis. The ability to set customary prices, have market presence, encouraging advertisements and publicity, understand the competition, develop accurate communication, a complete SWOT analysis including domestic and international markets, and customizing the target market, present boundless opportunity that consumers appreciate and market recognition. At each stage of

Watches were originally invented in Europe during the 15th century and were slowly revolutionized into the remarkable masterpieces we see in the 21st century (Brozek). It all began with the clock and slowly transitioned into the modern day wristwatch in the late 16th century (Brozek). Up until the early 20th century only women wore wristwatches (Brozek). Men did not wear wristwatches until Hans Wilsdorf invented the ROLEX in 1905 (Brozek). After the extensive success the new men wristwatch demonstrated, Tiffany & Co had no other option but to come out with there own line of wristwatches. The first Tiffany watch came out in the year 1908 and due to its unique modern style it was a huge hit in the market (Pulvirent). Many wristwatches have come out since then, but not many are superior to watches made by Tiffany & Co. The new Tiffany CT60 watch was created to pay, “tribute to

Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing: A marketing

When Swatch emerged in 1983, it was a prime time to enter the watch industry. Existing rivalry and the threat of new entrants were medium, allowing Swatch to thrive.

The Indian based Titan company limited has engaged itself in watch manufacturing of its own brand. Titan’s primary segment consist of watches followed by jewelry and others.

“More functionality devices for less money” says Mr. Yoni Haddad (salesman). All 3 respondents were expressed the same brand identity as the founder want it to be related to. Mr. Eddy Myara (salesman) expressed that “The company growth quick in the last year and some of the employees aren’t aware to the brand identity”. He believes it to be very important to market the brand internally to successfully market the brand externally. It is necessary to have the employees on track. He continues “We changed the company’s strategy, from a distributor to a brand. Our products range completely changed and it requiring a different market approach”. This point is important for Mr. Eddy Myara since before he was focusing on selling other brands and today the company’s strategy is to prefer Konrow

originated in California in 1997 as a boutique watch manufacturer creating a small line of custom built,

The process of making a company product to be recognized by the targeted customers happens to be one of the most important in an organization. As such, the whole process calls for the organization to invest robustly in the product promotions (Hong, Yang, and Rim, 2010). It is important to note that different consumers tend to feel highly satisfied while consuming those products that always attracts strong brand loyalty to them (Koehn, Besharov, and Miller, 2008). Thus, this paper will give an outline of a dissertation that will be looking at the strategies that the company employs in the United Kingdom and

Rolex and Patek Philippe are part of the jewelry and watches market – watches consist of 20.8% of the jewelry

Casio and Seiko has also joined to Intel and began to produce wristwatches with built-in databases, dictionaries, blood pressure sensors, touch screens and even gesture control. These small gadgets were very expensive so not many people could afford them, on the other hand people the demand for these high-tech watches was not so big. That is why the market of quartz watches did not start to fall. Swiss watchmakers were reluctant to these changes but they recognized if they wanted to keep step with the world, they had to fulfill the needs of the consumers, and they wanted quartz watches, they created the Swatch brand. Now it belongs to the World’s most successful watch

Marketing products is a important phase in supply chain, this requires proper management from the marketing managers, handling of this phase by professional will enable the organization to achieve its targets in terms of sales. In the fast developing world, people have become creative across the globe and development of products and services is growing at a very fast rate this has complicated the work of marketing managers and it has become a very demanding work, this is because of cross-cultures and ethical consideration. Advanced tariffs have and better laws in many countries has opened market for competition and it has also changed the consumers taste and preferences because a consumer can easily access a foreign product that is better than a local product at a cheap price. Due to rapid development in United States, the country has become a force to beat in the global market, it has managed to maintain first position in both imports and exports of products and services (Hughes, 2010). iPhone is one of the products produced in U.S which has been adopted by many locals and in many foreign countries. This paper will discuss the marketing management strategies that are applied by iPhone that has enable it adopted locally and in many foreign countries.

In 1905, Hans Wilsdorf have founded Rolex’s brand from a small company specializing in the distribution of timepieces in London. The

Sonata, India 's largest selling watch brand, offers stylish looks at affordable prices. The thoughtfully crafted designs encompass the aspirations of young India. The boldness and uniqueness of each design reflects the confidence of the wearer.

In this report we are discussed about the multifunctional advanced watch that is henlein watch with multi functions .which is from UK based company which we are going to expand that company sales in India.