Marketing Case Study: Valentin Yudashkin

To establish and expand a diverse team that helps encourage sustainable environment in different culture, and languages with a high sense of fashion in the industry. The goal of the company is to attract the best fashionable people in the industry with a direct concern on environmental sustainability. Also to promote the company’s philosophy and implement and maintain corporate social responsibility.

She applied the same concept here by focusing on the interaction between modern art, fashion and mass production. This concept helped to create new opportunities for new fashion designers like Issey Miyake, Jean-Charles de Castelbajac, Thierry Mugler etc.

It would only make sense that the company is paying attention to what their customers need, want, and think. If the company is up for it, they will create a loyal customer and a good sector in the marketplace in regards to their products.

Currently the inflation rate is stable at three percent or less per year, and the consumer price index is steady with approximately 1.5-2 percent change per year.   A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep rates low allowing free economic growth as rates increase.

Introduced Oscar Mayer Deli Shaved Meats and reported $300 Million sales in the next 3,4 years.2,3

Under the leadership of Rose Marie Bravo, former president of Saks Fifth Avenue, and a team of highly qualified managers experienced in interpreting and analyzing consumer market trends, they were able to reposition the brand from being an old and unexciting brand to a stylish and innovative one. They were able to give the brand a modern attitude, reintroducing it as a luxury brand, that is both aspirational and functional, and a brand that attracted younger customers, without alienating its core customer base—establish a niche in existing gaps without compromising their core values. Consequently, they have discovered a great positioning between

* Here’s a quote of the Russia Fashion Week (RFW) President Alexander Shumsky: ‘10 years ago we started with less than 20 shows in a season. Now Moscow generates a lot of new fashion ideas and showcases the best international talents,’ (cited by Fibre 2 Fashion, 2010). This underlines the local market sector competition that is now developing in Russia.

serve the public at a low start up price. Second, not many are willing to open

The traditional view of marketing is that the firm makes something and then sells it. A) Will not work in economies where people face abundant choice. B) New

After gaining experience in the spirit industry for many years and seeing the growth trend in the vodka segment in contrast with most other spirits, Guillaume Cuvelier introduced a new vodka brand called ‘SVEDKA’ in 1988. However, since vodka is considered to be an identical product that has no distinctive attributes between each brand, creating points of difference is the real challenge to SVEDKA. A market analysis showed that vodka made up a 24% share of total spirits consumption and the market was divided into two segments; premium and low-priced tier vodka. Absolute and Smirnoff dominated the premium-price vodka segment and were encountering competition from the superpremium competitors. Low-priced segment, represented 80% of market volume, contained under-$10 vodkas such as Gordon’s and Popov. Cuvelier saw the opportunity for SVEDKA as the mid-priced option between high-end and low-end vodka. He chose to tap into the ‘Blue Ocean’ where there was no competition. Thus, he created a new market called ‘mid-priced’ tier and positioned SVEDKA in this market. He believed that SVEDKA could capture some volume sales from the under-$10 market.

The study below shows the transition of Burberry as a brand, that was known for the wrong reasons, and which is recognize today as one of the most important brands in the luxury business. The report talks about the beginning of the brand’s repositioning in 2006, with the arrival of the new CEO Angela Ahrendts,

According to Milavitsa.com (official site), Milavitsa is a three-time winner of the Prize of the Government of the Republic of Belarus for achievements in the field of quality (1999, 2002, 2005). In 2003 Milavitsa was the first company in Belarus to certify the environmental management system to satisfy the international requirements of ISO 14000 (milavitsa-kazan.ru). Milavitsa also has a certificate of management system in the field of professional safety and protection of labor, which is based on the international standard of OHSAS 18001 (milavitsa-kazan.ru). The designers employed at Milavitsa were repeated winners of international competitions clothes-fashion: “White Amphora”, prizes of French journal “Figaro” (France), exhibition “Lingerie”, ”Adult-fashion, Linen-2002” (Russia). On December the 22th in 2009 Milavitsa won the professional contest “The Brand of the Year” in the category of “Socially Responsible Brand” (category - Ethical Market

Charles Frederick Worth, one of the most influential fashion gurus in the 19th century, born on 13 October 1825 and died on 10 March 1895, experienced the most fast developing fashion industry evolution in Europe, before the era of tremendous prosperous fashion industry boom in the second half of 19th century in Europe, especially in Paris, France (Joseph, 2014). Worth created the promotion method to exhibition new clothes by choosing pretty girls in his studio to wear to show to customers. By this way, he created the new exhibition method, which is popular in all of the major metropolitans world widely and welcomed by both the major fashion giants and ordinary people. This show also created a new career, the fashion model. He is also the first person who created and completed the whole Paris fashion industry prototype; to handle all the process of cloth making and sales by one studio, from selecting cloth material, designing, cutting and seaming, and timely exhibition his own work by fashion models to customers. By sewing his band the clothes, he also created the concept of brand. He was the first designer to sell design to the United States and the United Kingdom apparel manufacturers. His achievements attracted many designers to follow. At his time, the haute couture gradually developed to mature. This essay will briefly analysis how Worth use art to

This report will look over all the business and marketing decisions made during the past 10 years of Allstar as a company. The group's objectives were to increase Allstar’s stock price, capitalize in new market opportunities by expanding our product line with new products, increase the net income maintaining it positive, and also increase our market share. These objectives were measured by different actions and factors, such as brand awareness, consumer satisfaction, brand perception, reports purchased market updates and our performance summary – where we could find values and information on the company, such as sales force spending, promotional spending and net income.

All of these Japanese fashion designers, Issey Miyake, Rei Kawakubo, and Yohji Yamamoto passed the same time period in Japan. Though they have their own styles and differences among them, these fashion designers pursued the same philosophy of 1980’s deconstructionism to create avant-garde fashion. And that is certainly evident in each of their Paris collections, especially their debut shows. Through this fashion style, “Issey Miyake, Rei Kawakubo of Comme des Garcons and Yohji Yamamoto are considered the most successful and internationally known Japanese designers in the West, and they solidified their position in the French fashion establishment” (Kawamura 92).