The purpose of this study is to explore and find the growth strategies of Uber. This is also to help understand the perception of the users. More specifically, the question is how these strategies become a threat to its competitors and how are they beneficial and effective for the consumers of the product. This study is helpful in analyzing the communication process as a whole and to see how Uber builds its brand without having to spend heavily on the social media. Ever since Uber has set its
EXECUTIVE SUMMARY The objective behind this study is to understand Foodpanda business model, Challenges faced by them, how they are raising huge funds, and their growth. Foodpanda is owned by Rocket Internet having 52.1% stake in it. Foodpanda net revenue was increased from EUR 0.7 million in 2013 to EUR 6.7 million in 2014 i.e. growing at the rate of 838.9%. Foodpanda continues to benefit from strong investor interest in its business model. Following several successful funding rounds in 2014-2015
influence the initial stage of the start up. When someone starts a new enterprise or tries to get into entrepreneurship they face many problems like finance, land permissions, environmental clearance, foreign investment proposals, family support, team, marketing strategy, legal aspect, resource allocation, censorship, accurate advice and information, fear of failure.
O2Gen Solutions is an IT company which operates in the MENA region for its business. The company works as a partner for Microsoft and provides services for Microsoft’s enterprise resource systems to companies. The region is greatly influenced by the marketing campaigns and promotional offers. Also it was notified that the market was prone to new entrants as well as a cut throat competition from existing rival partner source members. Above reasons show the need for a very attractive face of the company
however, do not just depend on the world economy. Most destination resorts are located in places called resort towns because the towns rely heavily on the resorts for jobs, outside income, and just about every other aspect of their local economy. In the case of the resorts failing, these towns would either partially or completely collapse, however