Marketing Case Study: Zomato

The primary market research is to gather new information by conducting market research, interviews and surveys. This information we have collected through direct contact with the guests. This research differs per business. Our hotel can overview about the target markets through the surveys and interviews we have done.

Research can be used in many methods, for example: questionnaires, television, leaflets, books etc. it allows us to keep up to date on the new findings or discoveries e.g. a new type of cancer or a new vaccination. Research is the investigation into

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Zaxby’s was founded in 1990 as a franchised chain of fast casual restaurants primarily in the Southeastern United States.

Another thing that could be seen as a motivation of founding the venture was Frank’s idea of forming a “Dream Team” for the marketing and technology sections. But Zondigo could not satisfy all of Addante’s motiva-tions of founding ventures because the fast growth of Zondigo was averted by missing outside funding. This problem was caused by several changes in the business plan. Addante had to adjust his ideas and adapt them to the investment community. After he finally received out-side funding he realized that there was no market for his idea so he returned the funding to his investors.

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

Research can be a very scary topic when it is first introduced to a class, and I was that scary student. Research to me was like learning how to swim for the first time with a life vest on, and my heart beating 100 miles per hour because I’m so afraid. Taking off my life vest and diving into this research course has been very rewarding for me. I have learned so much in such a short amount of time. It has open my eyes up to a variety of ways I can start and conduct my research. Research is not so scary anymore. In this paper, I’m going to tell you about the things that I have learned and perfected while taking this course.

In the article ‘Data Collection: Primary Research Methods’, Christ (2009) wrote that, the responsibility for collecting data under primary research falls to the marketer. Marketers can select two basic approaches to collect data using primary methods:

One more round of funding by Info Edge, Sequoia and Vy Capital was incorporated for Zomato for a USD 50 million. Followed by this, Temasek, a government-owned investment company based in Singapore led Zomato raise USD 60 million. Along with Vy Capital.

Zie Tel is a market leader in import / export business. The company is headquartered in Collins Street, Melbourne.

Zomato is now eying to top the charts in the restaurant search business and in April 2015, it acquired a 4 year old Delhi based company MapleGraph, which builds a cloud-based point of sales products for restaurants. It also bought a US-based table reservation and management platform NexTable and launched Zomato Book, a table reservation service for its customers.

A comprehensive market research allows you to systematically manage business opportunities. Our team will develop these researches in different countries for you based on a quantitative analysis of trade history, potential costs, competitors, customer profiles and local government policies. This analysis will allow you fully understand the prospects of target markets and ensure your sales force uses its limited resources for the most profitable effect.

“ZENN Motor Company is dedicated to enabling emission-free, energy-efficient transportation.” (ZMC profile, 2012) ZENN Motor Company is planning to launch a highway speed capable, 300km range passenger vehicle, priced competitively with a very low operating cost, named the cityZENN. Zenn Motor Company will be

* Exploratory research is optimum for indentifying and exploring concepts in development of products or in forms of marketing communications; a primary objective for Middlesex University.

According to Kotler (1996), research is the systematic collection, analysis, reporting of data and findings relevant to a specific situation.