Essay about Marketing Case Study for Barbie

While the Barbie doll set an unrealistic female appearance expectation, she has also taught young girls that a woman can be anything she desires to be. Whether a doctor, a chef, a teacher, or a police officer, Barbie did it all. Today, our youngest generations are playing with the toys that in some way, shape, and form have been influenced by the leading Mattel toy company, or in other words the birthplace of the Barbie dll. Kids nowadays are still growing and exploring the world with Barbie just like generations before them did.

Barbie has possibly been the most famous doll in the world after her debut in 1959. She has represented fifty nationalities and has held over one hundred careers. Girls from age’s three to ten own at least one Barbie doll if not more. When people think of Barbie they think of a tall skinny supermodel

Barbie doll depicts an aspect of fashion pop culture. As generations pass barbie dolls have always been up to date with the yearly trends. Barbie had a bob cut and short hair before 1965 when the fashion of the year was controversial and blonde hair outgrowing her bob cut with clothes that

Dolls before Barbie were designed incorporating the ideals of a mans era and the conformity of a women's role in the world. Barbie may have set the stage for the 1960's generation by exposing the youth to verity and free choice. Yet there is another matter in which Barbie may flawed.

As we planned the workshop, we discussed our own personal ambivalences about Barbie’s collusion with heteropatriarchal, consumerist culture, while at the same time acknowledging the remembered pleasures of childhood doll-play...(Reid-Walsh and Mitchell 2001). In developing the workshop format, we tried to provide enough structure and eclectic raw materials to invite focused thinking about embodied femininity, but without imposing our own expectations about how the girls “should” view Barbie and reinvent or remake her ( Collins, Lidinsky, Rusnock, and Torstrick 106-107).

Motz’s asserts that the dolls give young girls the power the essentially be anything they wanted to be though they “reflect traditional, outdated roles for women”. The Barbie doll gives young women the idea that life can be spent with leisure without much effort. Considering the dolls have a different outfit for every task/event and portray a life of luxury, even while working or going to school. Motz’s says that the dolls are a symbol for modern American success which emphasizes “wealth, beauty, popularity and leisure”. The message these dolls convey negatively impact the identities of American women.

Barbie has been the face that many girls all over the world have looked up to for 50 plus years. Since her debut in 1959, she has undergone so minor design changes and has even added a couple of friends. There were a few authors who wrote articles and poems about Barbie. Among the authors, Hilary Tham who wrote a poem called Barbie Shoes. Tham did mention some prejudices with Barbie shoes that can be compared to today’s society. She used words such as “useless” and “mismatch” which could detail that most Americans put things down in the basement to preserve for their children and grandchildren. Although Barbie shoes are “useless” and “mismatch” they still reintroduce newcomers with a like spark from the old shoes but go buy new Barbie shoes

In New York on March 9, 1959, Mattel introduced the Barbie doll to America. The thin, teenage fashion model that has a perfect slender nose, big eyes, a valumptuious bust, a narrow midsection, and curvy hips. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries. Barbie is one of the first toys to have a marketing strategy based extensively on television advertising, which has been widely copied by other toys. Barbie has also appeared in a series of animated films such as Toy Story 2 and Toy Story 3. Barbie’s petite figure, perfectly arched eyebrows, and plastic smile has become the desired American image that many teenage

The main reason that Barbie gained so much popularity and is still popular today was because her main purpose and her conception were to fill the void of having a role-playing toy. In the 1950’s and 1960’s, the girls had only baby dolls and paper dolls to role-play with. With the new age of television in many households, Mattel’s aggressive marketing on television, contributed to making Barbie a household name. Some other reasons for Barbie’s success, was because Barbie was marketed with different careers, clothes, accessories and companions over the years. In 1998, Happy Holiday’s Barbie Doll was one of the first dolls to be sold as a collector doll. Mattel has new holiday dolls that come out each year. Now Barbie has evolved into a way for mother’s and daughter’s to bond, by the passing down of older dolls and being able to collect them. Barbie has become

Since the emergence of the Barbie doll in 1959, Barbie has been a populous choice among young children, and more specifically young girls because of its monopolization of the toy market. Barbie is a doll that has been outwardly controversial and debated upon for years and most likely will be for many years to come. The idea of the Barbie doll is a toy for which young girls model themselves after and aspire to be like when they mature and grow up. DuCille states, “more than simple instruments of pleasure and amusement, toys and games play crucial roles in helping children determine what is valuable in and around

But they do this and many other things to "reinforce [the females] and prey upon them" (Stone 48). Lastly why Barbie is not the best role model for the media age (but the worst) is Barbie Doll Syndrome. The medical term is "The drive, often in adolescent girls, to attain impossible standards of beauty, projected by Mattel's Barbie doll and media, resulting in failure and frustration, issues related to body image, eating disorders, and self-image" (Segen's Medical Dictionary). Yes, this is an actual disease, created by a plastic doll who has destroyed generations of women's standards and has been enforced by men pre-Barbie era. "Barbie has been the number one most destructive force on the self-image of women all over the globe" (Stone

As such, most girls’ childhood stories are filled with their experiences with Barbie such as making Barbie their number one companion by always having her wherever they go, cutting off her long blonde hair, and feeling devastated if a sibling or a playmate ripped Barbie’s head off. Moreover, whether Americans are willing to accept it or not, the Barbie has significantly transformed American culture in so many diverse and subtle ways to comprehend fully. Although some have sweet nostalgic memories about Barbie, most girls’ lives have been negatively affected by beholding Barbie as a major female icon during their childhood (Battistoni 26). Despite being a mere plastic toy, to the young girls, the Barbie life is all they ever want and strive to be in life; hence, most use Barbie as the guiding standard against which they have to measure and assess their lives on all spheres. Nonetheless, since attaining the Barbie blonde status in real life is an elusive endeavor, most girls have subjected themselves to immense pain leading to poor mental health and low self-image. This is because they are convicted

Why have America's perceptions of Barbie changed since 1959? Introduction //summary of the entire paper Barbie is a well-known doll from Mattel that has achieved worldwide fame in its lifetime of over 50 years(Barbiemedia.com, 2009). Its impact has been commented on by many professionals both economically as well as its impact on society mentally.

After reading this article, I am happy to know that Mattel has made many changes to their Barbie dolls. The original Barbies were usually WAY out of proportion such as small waists, large breasts, and incredibly long legs. Not to mention that most Barbies were blonde haired and blue eyed. To top it all off, the Barbies were always seen wearing overly fancy clothes. This set the impossible goal for little children to look like this. Setting such an impossible is terrible for children because not being able to reach their goal can cause a child to berate themselves. Children should be able to be proud of their skin and eye color. They also should feel like they are not beautiful if they are not wearing a dress. No one who is a normal kid person

As soon as Barbie was introduced to the public, her mature body horrified many adult females. Mothers said they would not allow their child to play with Barbie because they were wary of her sex appeal. Mattel conducted a study with mothers and daughters before they introduced Barbie. Barbie's sexy