Marketing Cell Phones to India

COURSEWORK TITLE: INTERNATIONAL STRATEGY OF THE VODAFONE GROUP PLC Contents page 1. Introduction 2.Company Background 3.Evaluation of the internal and external environment of the company 4.Analyse the motivation of the company for international expansion 5.Analyze the reasons for operating in a particular region or country 6.Evaluate its market entry strategy in a particularly region or a country 7.Conclusion/recommendation 8.Bibliography 9.Appendix 1. Introduction The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external

ASSESMENT – 3 PITIPANA ACHCHIGE JAYANI SASIKALA SOMAWEERA STUDENT ID-11583662 COMPUTER ORGANISATION AND ARCHITECTURE (ITC544) 1. a) b) c) 2. ORG 100 Load Addr /Load address of first number to be added Store Next /Store this address is our Next pointer Load Num /Load the number of items to be added Store Counter /Store this value in Counter to control looping Loop, Load Sum /Load the Sum into AC AddI Next /Add the value pointed to by location Next Store Sum /Store this sum Load Next /Load Next Add One /Increment by one to point to next address Store Next /Store in our pointer Next Load Counter /Load the loop control variable Store Counter /Store this new value in loop control variable Skipcond 000 /If control variable >= 0, skip next instruction Jump Loop /Otherwise, go to Loop Halt /Terminate program Addr, Numbers to be summed start at location 0 Next, A pointer to the next number to add Num,/The number of values to add Sum, Dec 0 /The sum Counter, Hex 0 /The loop control variable One, Dec 1 /Used to increment and decrement by 1 Dec 10 /The values to be added together Dec 10 Dec 20 Dec 30 Dec 40 Dec 50 3. a.) Number of Rows = 256 *1024*1024 = 262144 As such, The particular consideration in the advertising plus the imagination in the general public include grabbed by it. During the last few years,Cell phone devices have received dramatical increase as well as there are at present close to a pair of billion dollars usersworld-wide. Indeed, in many formulated countries, cellular phones are getting to be an essential company deviceas well as a part of everyday life, as well as in many creating countries, cellular phones tend to be easily supplantingantiquated wireline

- The smartphone industry is very capital intensive due to high research and development (R&D) costs and expensive manufacturing facilities. This raises the barrier of entry and makes it difficult for small companies to enter. Many of the firms that compete in this industry have existing long-term contractual relationships with mobile carriers and benefit from their significant brand equity. These companies also have a great deal of knowledge and experience through economies of learning, which gives them a major cost advantage over smaller entrants. New entrants will have difficulty getting carriers to adopt their phones because many carriers are already in profitable deals with the large mobile phone manufacturers.

Growing users of mobile phones With the development of the technology and the promotion of mobile phones, more and more people like to use mobile phones even get addicted to mobile phones. They use mobile phones anywhere especially for the teenagers. It seems that mobile phones become a basic necessity of life.

Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia deployed network.

Executive Summary: Cellular communications is such a large aspect of today’s industries, and with the number of consumers already with cell phones drastically increasing all the time, it is good to think about the future, and maybe making the customers you already have, happy and content. There are only so many “new” customers you can gain in today’s market. Phone

A Study on Customer Satisfaction towards Cellular Services: An Empirical Study Introduction: The booming revolution in Information Technology sector has pushed the India’s telecom market significantly. India has shown tremendous growth in past few years in terms of mobile services. Mobile phones are a vast improvement over the telecommunications technology of the past, and now become an important asset in today’s busy life. Mobile phones have become the necessity in today’s competitive environment to meet the emerging global economy.

For perfect product positioning it is first required to identify the primary values of the brand and match it with the localised area. The brand's vision and mission is specified and accordingly positioning is to be done. Next step for correct positioning is to determine the competitors. Since Indian markets carries large potential the brand have to face many competitors like Zara, Levis, etc. Complete analysis of all the competitors including their values, vision, mission, offerings, market growth and reputation etc. is to be done. After evaluation the brand needs to plan strategies that would make it different from the other competitors while maintaining the culture and values (Boone and Kurtz, 2013). This may include providing different quality and styled products. The last step is to convey the brand's message and values to the customers so that the brand is able to gain public

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

This assures a high growth in this industry in future. Most of the service providers have covered majority of the urban population of India. But many far fledged villages of India still need to be connected through mobile phones. The untapped rural population of India is a huge proportion of the 72.2% total rural population of India. Also, the demand for telecom service in rural people is increasing day by day. This further ensures growth in the industry. Indian telecom continues to register a significant growth each year. This has been due to the impact of economic reforms and pro-active policies of the government. This has a clear indication that india has huge demand of tele services.

Payment Banks – Good or Bad Imagine a world where phones actually complete your entire world. Where you don’t have to worry about cash to pay your bills; a swipe from your phone et voila! Your bill is paid. Imagine 1.2 billion Indians empowered with that kind of facility. So what eliminates

This report comprises of comprehensive analysis of the Moto G strategy in India focusing on the market segmentation and positioning strategy. Motorola is very effective in positioning Moto G as value for money product as survey results show that 81% of consumers perceive it as same. SWOT matrix prepared on the basis of Internal & external factors analysis reflects that Moto G being a new product in the market does not enjoy the same visibility as rivals like Samsung and Nokia.This has been strengthened by findings of survey: only 18% of consumers are willing to buy Moto G for its brand value.

The global communications industry has been changing during the past few years, and quite dramatically. Wireless communication, as a result, proves to be a hot area for telecom suppliers. Accordingly, the demand for handset products, from businesses to consumers continues to rise. The question is how handset manufacturers have fit their global marketing strategies to win widespread acceptance as competition intensifies. Thus, this analysis highlights Samsung's recent success as a very typical case in point to the above question. In more focus, the purpose of this analysis is to examine:

2. Barriers to entry in the mobile phone industry is high because any new entrants will need high investments in R&D, capital investment, technological investment and marketing in order to compete with the established organisations

It is for a fact that having a mobile phone now a days is a sort of a necessity and it is an inevitable truth that mobile industry is taking everyone by a