Marketing Cell Phones to India

Cellular communications is such a large aspect of today’s industries, and with the number of consumers already with cell phones drastically increasing all the time, it is good to think about the future, and maybe making the customers you already have, happy and content. There are only so many “new” customers you can gain in today’s market. Phone

- The smartphone industry is very capital intensive due to high research and development (R&D) costs and expensive manufacturing facilities. This raises the barrier of entry and makes it difficult for small companies to enter. Many of the firms that compete in this industry have existing long-term contractual relationships with mobile carriers and benefit from their significant brand equity. These companies also have a great deal of knowledge and experience through economies of learning, which gives them a major cost advantage over smaller entrants. New entrants will have difficulty getting carriers to adopt their phones because many carriers are already in profitable deals with the large mobile phone manufacturers.

Imagine a world where phones actually complete your entire world. Where you don’t have to worry about cash to pay your bills; a swipe from your phone et voila! Your bill is paid. Imagine 1.2 billion Indians empowered with that kind of facility.

As such, The particular consideration in the advertising plus the imagination in the general public include grabbed by it. During the last few years,Cell phone devices have received dramatical increase as well as there are at present close to a pair of billion dollars usersworld-wide. Indeed, in many formulated countries, cellular phones are getting to be an essential company deviceas well as a part of everyday life, as well as in many creating countries, cellular phones tend to be easily supplantingantiquated wireline

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external

For perfect product positioning it is first required to identify the primary values of the brand and match it with the localised area. The brand's vision and mission is specified and accordingly positioning is to be done. Next step for correct positioning is to determine the competitors. Since Indian markets carries large potential the brand have to face many competitors like Zara, Levis, etc. Complete analysis of all the competitors including their values, vision, mission, offerings, market growth and reputation etc. is to be done. After evaluation the brand needs to plan strategies that would make it different from the other competitors while maintaining the culture and values (Boone and Kurtz, 2013). This may include providing different quality and styled products. The last step is to convey the brand's message and values to the customers so that the brand is able to gain public

With the development of the technology and the promotion of mobile phones, more and more people like to use mobile phones even get addicted to mobile phones. They use mobile phones anywhere especially for the teenagers. It seems that mobile phones become a basic necessity of life.

The environmental factors of integrating a cell phone company into India are an important factor of globalization of a company. It is important to look at what will be affected environmentally as well as how the environment, climate, and topography of a location can be poor or beneficial. If a region is known to have inclement weather, it may not be worth the costs of building there. Ecological consequences, cost of energy in a region, and the disposal of material should all be looked at when debating the addition of a cell phone company. All of the follow factors must be considered for a successful launch and expansion into India.

Mobile phones were formerly created so people could take while they drove. Initially called "car phones “early mobile phones were cumbersome and expensive in comparison to today 's modern devices. Today, we 're covering the history of mobile phones and explaining where the way forward for mobile phones could be. The world’s first mobile phone was launched in 1983. It was Motorola. It was costing around four dollars and lasted for thirty minutes of talk time before dying. It was also about the dimensions of a foot long sub from Subway. Despite the phone 's large size, it was still regarded as being the most lightweight telephone ever made. For the first time in history, a person could call someone with no constraints of wire connection or lightweight phone owners. The worldwide mobile cell phone market grew 6.1% year above year in 1/4 of 2011. The idea of supply and demand explains how the price and quantity of goods sold in marketplaces are determined. The demand and supply theory is simple besides making sense. People want the best quality, and act in their own self interest at the lowest possible price. The strain between competing producers is aiming to meet the needs of the market, produces the greatest quality goods at the lowest possible prices. The development of a price of any good has to do with people willingness to buy and sell. The price of a good plainly reflects what individuals are willing to do. Number of mobile phones users in Egypt in 2013 is

India is going through a telecom revolution, especially in the wireless telephony segment. The adoption of mobile telephony remains unparalled in scope, as users from diverse segments increasingly choose to exercise the option of personal mobility. On an average the user base has been adding 4-5 million subscribers per month.

The worldwide economy has been growing rapidly again since 2002, after the recession in the US economy which had a huge impact on the global economy. People have more money to spend on luxury items. Emergent markets in China and the rest of Asia are also great opportunities for the manufacturers of high-end consumer electronics. The economy here is growing rapidly every year and the culture is becoming more “westernized”. This new direction the economy is moving in, is resulting in more capitalistic view of these countries. Therefore there are more potential buyers for the mobile phone manufacturers, since the mobile phone is associated with a status symbol in these emerging countries as well.

2. Barriers to entry in the mobile phone industry is high because any new entrants will need high investments in R&D, capital investment, technological investment and marketing in order to compete with the established organisations

India 's mobile phone market is the fastest growing in the world, with companies adding some 20.31 million new customers in March 2010.

This assures a high growth in this industry in future. Most of the service providers have covered majority of the urban population of India. But many far fledged villages of India still need to be connected through mobile phones. The untapped rural population of India is a huge proportion of the 72.2% total rural population of India. Also, the demand for telecom service in rural people is increasing day by day. This further ensures growth in the industry. Indian telecom continues to register a significant growth each year. This has been due to the impact of economic reforms and pro-active policies of the government. This has a clear indication that india has huge demand of tele services.