Marketing Challenge At The 2013 Toronto 's Intercamp Classic Annual Charity Event

The potential consumer target markets fall into two categories; the segments will be referred to as “Suburban Select” and “Young & Active”.

Currently the target base is corporate Americans who are searching for a community event or hobby happening in the local area. For the fundraising, the target base is largely captive and patrons will be supportive from family member to coworkers are representing. Many patrons’ vendors will be willing to serve in any capacity and will be able to provide, however, professional services and resources and have the edge in being relatively supportive and satisfying. No other patrons are particularly expected to be present at these events at the capacity as the favorable sponsors who have a drive to serve, however, if there was the presence of another charitable organization serving the same exact purpose it may actually be beneficial in the same way. As for the psychographic make-up of the target base market, a large number of people attending these events are expected to be medium income families

Identifying the target market: the business’s target market is 50-65 year old females, however this is not appropriate anymore for the current demographic characteristic of the area the business is in. The business’s market segment must be encompassing of younger females as well. The business will include clothing that is suitable for females from the age of 20 all the way to 65. The business is known for selling clothing that is targeted at older women; hence it is essential that the business’s original clothing range is not completely abandoned. An expanded range which caters for women of all ages is more appropriate for the

My overall experience in going to the event was very good. It allowed me to meet some new people in the process that I wouldn’t see in class, or during a regular week. It was a fun event that I went to, for I got to go something new, for I’ve never been to an all-female college soccer

How should this market be segmented? Identify the key segmentation variables that are relevant for this market.

Before my teammates and I could begin marketing, we needed to pick the charities that would be benefitting from the event. I had never researched information about different charities prior to this; It was an incredibly eye opening experience for me. To see how most charities profits are kept

However, despite signalling contemporary marketing to focus on the understanding of behaviour change, the nature of social marketing may present itself as a rival to contemporary marketing in the commercial sector. General marketing thinking involves maximising profit for practising organisations. On the contrary, social marketing seek to improve the welfare of target consumers and the society they are in. For instance, tobacco companies wish to sell more cigarettes to earn more profit but social marketing campaigns discourage smoking. It can be deduced from the above case that some behaviour changes social marketing pursues contradict the capitalistic objective of mainstream marketing theory.

This is the largest fundraiser of the year provide scholarships for students to go to camp.

They could host events where artists from all over the world are there to perform. Moreover, other events could be fashion shows or even an basketball/soccer night where two big teams could play. Hosting events similar to these can help further donations. Advertisement for these events could happen through; social media, flyers, and television stations.

C) The key consumer segment is the younger drinker who aged 21 to 27. They were first time drinker that not founded loyalty to any brand yet accounted for large beer consumption. The segment tended to purchase more light beer instead of lager.

By creating co-collaboration between nonprofits who would benefit from the proposed events, new unofficial ambassadors are established and grassroot level promotion of participation in 6 Degrees is created. Give-back oriented events create a natural opportunity for new-membership sign-up promotions, which increases ongoing revenue.

Consumers are segmented according to age group in the following sectors; Baby and Toddler, Child, Adult, and Pensioners.

The promotion plan involving an event sponsorship is a great ideal. Especially when Wilson provided the uniforms for the 2012 Olympic Men’s volleyball team and as well as the shorts and shirts for the 2013 Wall Street Decathlon. He will reach a vast number of people, globally and nationally. Even his tactics to rely on community-based marketing to build and

The market segments for Venturing are demographics, customer types and prices. For demographics. Entrepreneurship, Inc will sell to three groups such as young adults, adults and educators. Young adults are the group who is from 15 year olds to 25 year olds. Adults are the group of people over 25 years old. Educators include the junior high or high school teachers and the colleges and

There are some segmentation for their target market, such as young customer, young executive, executive and expatriate.