Marketing Challenges in the Global Economy

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

Dembosky, A. (2012). Ebay moves beyond its dotcom roots. Available:http://www.ft.com/cms/s/0/df3723ca-1773-11e2-8cbe-00144feabdc0.html#axzz2EbzDqb5Y. Last accessed 10th Dec 2012

Connected strengths decide eBays force of rivalry and henceforth the productivity and engaging quality of

EBay is an American transnational corporation that utilizes an online interface to transmit its business globally. To become a transnational corporation your business must facilitate its operations in more than one country. EBay hosts an online marketplace where consumers and merchants can trade new and used goods for discounted prices. EBay has made it easier to shop from other countries through the process of deterritorialization. The website is also a good example of globalizing culture; which will be discussed later in the paper. EBay has not only transformed the online marketplace, but has been especially successful doing so. In an interview conducted with Entrepreneur.com, a former Fortune 500 company IT consultant stated that, “EBay became a $10 billion company selling something used cheaper than new,” (Girard, 2011.) This emphasizes how successful this business has become and what the future may hold for EBay as well as companies alike.

Which companies are competitors of ‘eBay’ in ‘online shopping’ market? How ‘eBay’ has differentiated from its major competitors

This course reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa, Asia, and the Americas).

For years, Apple has faced intense scrutiny and criticism for its contracting overseas factories to build its products, as well as the dangerous and miserable conditions and low pay experienced by thousands of workers. While its stock price has continued to climb rapidly despite a self-audit that discovered workers under 16 employed at factories, the business ethics of hiring and exploiting underage employees is extremely questionable and relevant to Apple's reputation, and the well-being of the human beings who must work at the factories simply to survive, regardless of conditions.

E-commerce is a product that has been available since the early 90’s. It is something that people are familiar with. A product that is now part and parcel of people’s lives.

How the five forces analysis reveal about the nature and strength of the various competitive pressures eBay faces

The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.

Despite its global recognition and status, Apple Inc. has come under scrutiny in recent years. Criticism concerning Apple’s unethical labour conditions (causing both physical and emotional distress to employees) on a considerable number of occasions has led to this. Unethical labour conditions has not been an isolated incident, rather a disapprovingly common occurrence for such a well-regarded global brand.

Critically analyze the factors that led to Alibaba sustaining its leadership position in the Chinese e-commerce market.

Edward T. Chen, University of Massachusetts Lowell, edward_chen@uml.edu ABSTRACT eBay is a highly visible company that has been immensely successful in their implementation of a business strategy that incorporates their information strategy. It is a shining example of an Internet era company that actually turns a profit, and managed to outlast the “dotcom crash”. By remaining flexible and adaptable, the ever-changing eBay has developed a technology platform that differentiates them from their rivals. This paper analyzes the information technology strategy and information systems policy adopted by eBay to react to the business dynamics while maintaining the leading position in the

The advent of globalisation in the last two decades had an immense impact to the political and legal environments which are essential aspects in international marketing. As there is no existing single political and legal environment because of its complexity on a variety of levels, the political and legal environment will be referred to as one concept in this paper.

Businesses that wish to operate on a global scale must consider national cultures because of the four Ps of marketing. If a company wants to be successful on a global scale they must know how much it will cost to operate, what product they will be selling, how they will promote it, and where they will be operating in different areas. They will need to know if they will adapt to the market or keep the same business strategy they already have depending on different cultures.