Marketing Channel

44625 Words Feb 27th, 2013 179 Pages
Chapter 12 Marketing Channels: Delivering Customer Value

1) Which of the following is NOT a typical supply chain member?
A) resellers
B) customers
C) intermediaries
D) government agencies
E) raw materials supplier
Answer: D
Diff: 1 Page Ref: 337
Skill: Concept
Objective: 12-1

2) ________ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
A) Downstream from
B) Upstream from
C) Separated from
D) Congruous to
E) Parallel with
Answer: B
Diff: 2 Page Ref: 337
Skill: Concept
Objective: 12-1

3) Another term for the supply chain that suggests a sense and respond view of the market
…show more content…
A) physical distribution
B) promotion
C) financing
D) risk taking
E) storing goods
Answer: B
Diff: 3 Page Ref: 340
Skill: Concept
Objective: 12-2

15) In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
A) depth
B) complexity
C) involvement
D) length
E) width
Answer: D
Diff: 1 Page Ref: 341
Skill: Concept
Objective: 12-1
16) To a producer of goods, a greater number of channel levels means ________ and greater channel complexity.
A) less distance between producer and end consumer
B) less control
C) more potential ideas
D) higher taxes
E) fewer channel partners
Answer: B
Diff: 2 Page Ref: 341
Skill: Concept
Objective: 12-1
17) All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow.
A) promotion
B) acquisition
C) customer
D) return product
E) by-product
Answer: A
Diff: 3 Page Ref: 341
AACSB: Communication
Skill: Concept
Objective: 12-1

18) A distribution channel is more than a collection of firms connected by various flows; it is a(n) ________ in which people and companies interact to accomplish individual, company, and

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