Marketing Channels : A Marketing Channel

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

This paper is intended to shine a light onto distribution channels, both direct and indirect, as well as, provide a better understanding of channel levels. It will also deal with the different channel organizations, including conventional, horizontal, vertical and multichannel marketing systems.

A marketing channel is simply a path that flows from sellers to end-users (customers). Traditional brink and mortar marketing channels can include intermediaries such as manufacturers’ agents, wholesalers,

This has proved to be a very successful tactic for companies in marketing. Marketing channels are also used by companies to reach their consumers. They use three types of marketing channels which are communications, distribution and service channels. Communications is important to get the company's message out to the public and this could be in many forms such as the radio, television, the internet, posters and the like. They also need to distribute their products to the consumer and this means they will need a physical location like a store, or be a wholesaler and have others retail your products for you and also sell your products on the internet. Service channels are needed to effect transactions with the consumers and these could be banks for credit card purchases and transportation companies such as UPS to deliver the products to homes and businesses.

For example, when the shading is a noteworthy part of the item claim TV promoting is essential and radio publicizing can be wiped out. Daily paper can be utilized to take brisk activities to defy contenders and magazines can be utilized to present more elaborative data since the peruse can invest the energy to peruse the commercial. So as to create viable publicizing prepare that Primark is being utilizing number of promoting strategies to meet enhanced clients in the commercial centre. It can be said that Primark has expanded its publicizing methodology to guarantee fascination of offers from various target client bunches. By giving the business sector complete data the association can lessen chances and guarantee potential advantages to clients, makers and retailers. Utilization of various publicizing procedures would have the capacity to lessen danger of data crevice in the middle of partners and

This 308-page book includes a table of contents, 74 references, an index of words to easily be able to locate specific topics, tables and graphs tracking changes in the marketing environment, and suggested further reading. The book discusses changes in marketing outlets and encourages managers to look at marketing in a new light. It also discusses how these changes have come about and what companies might do to apply this new approach to marketing within their organizations. This text is meant to inform. Unless one has a basic knowledge of marketing, the reading is difficult. The targeted audience is marketing managers looking to update a current marketing program. This book accomplishes its purpose of informing the reader of changes to the world of marketing and how to apply a new approach to a marketing program.

The first of the three channels is the “reach” channel in which consumers are given details of the product or the service. The consumers are drawn in or “reached” by the information of the product. Some of the examples of this type of advertisement are done through the TV, radio, print, word-of-mouth, and many more. This demonstrates the outer part of the “funnel,” because there are many ways to inform the consumer about the product and that is the very simple way to get a consumer to buy the product or

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

Marketing channels are the arrangement of intermediaries (wholesales, retailers, and the like) that the firm uses to achieve its marketing objectives. Is the problem discussed in Handy Andy’s marketing channels? Why or why not? Utilizing the factory distributor

The Walt Disney Company and its subsidiaries forms one of the most diversified worldwide entertainment company in the world, with operations in five different areas:

The basic channels of distribution will involve selling the i Phone 5 using online and traditional approaches. This means that there will be a sales force, which will market the product through to different segments of consumers. For example, one possible strategy is for the company to mirror the approach that they are using in North America. This is when Apple will sign selling agreements with different carriers and retail outlets (such as electronics stores and cell phone providers). These individuals will sell the phone directly to customers at the location. This is an indirect way of using the existing sales force of providers to market the i Phone. (Hanlon, 2008)

Intuit started as a small company in 1983 with a personal finance software called Quicken. The software helped solve a common household problem of balancing the checkbook. Today Intuit is one of the Fortune 500 companies as well as ranked in the top 50 companies to work for. This information systems focus company has a range of products to assist individuals, small business as well as accountants. For the purpose of this paper the focus of this paper would be the business to business aspect of their business and why it is one of the best companies to work for. The paper will first begin by providing the reader with an overview of the company, its financial overview, key businesses, key customers, stated strategy and

It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new approach to communication, which supported the organisations engage in potential market (Madhavaram, S., 2005).

In the uncertain fluctuating market of today, it is essential for a company to hold on and face those uncertainties in order to survive. Consumers can be an aid for a company's survival, thereby it is essential for consumers to get the goods of a company whenever and however they need them. Here is where distribution channels come in and give hand. "Channels of distribution are the different paths that goods passed through in moving from the producer to the consumer", (Meyer et al, 1988). With the help of distribution channels, companies are able to overcome the time, place and possession gaps that separate goods and services from the consumers. As said by Aaker (1984), access to an effective and efficient

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.