Marketing Cima Mountaineering Case Study

• Sales fluctuate due to the frequently cyclic nature of the industry but they aim to remain above 3 million annually.

The North Face was founded in 1966 in San Francisco, California by two hiking enthusiasts taking a chance on a dream. Douglas Tompkins and his then-wife, Susie Tompkins, sold their small, climber targeted, clothing brand to Kenneth “Hap” Klopp two years later. From a single storefront to a global brand, The North Face has enjoyed incredible success in their 50 years of existence. They produce high quality outdoor apparel, gear and footwear in countries all across the globe. The North Face is a market leader when it comes to technology and performance. It’s clothing and equipment lines are catered towards college students, climbers,

Analyzing the industry using Porter’s Five Forces, it can be seen that the Outdoor Apparel industry is very competitive. The threat of entry is very high, with several large conglomerates making acquisitions in the industry and established apparel companies such as Polo Ralph Lauren making expansions into sports apparel. With several brands such as North Face in the high end of the industry, as well as Columbia and several private labels dominating the middle and lower ends, a large number of substitutes are available. Buyers have large bargaining power, as end consumers could easily switch to another brand, while at the same time wholesalers are

Such shoes coupled with good marketing strategies can be a huge success as according to

Total profit show a positive increase from 18% in 2013 to 31% in 2015, far reaching the brothers’ preference of $1.1 M in 2015, Appendix 3 showed $1.4 M net profit

The concept of market structures and competitive strategies are important when attempting to compete in any market. Understanding what market structure your product falls under can help companies develop better competitive strategies and identify potential for loss and gains. The athletic footwear industry in the United States is highly profitable and continuously growing. In this paper I will identify market structure of the athletic footwear industry, the major retailers, and competitive strategies that can be used to maximize profits.

a few percent, in 2012 the gross profit margin is the highest it has ever been

From 1976 to 1982 the compound annual growth in net sales was 18.5% and the compound annual growth of after tax profit was 25.9%. Therefore, a 10% net sales growth shown in the proforma financial data seems reasonable.

Profit growth has on average exceeded stated goals from 1997-2003, averaging on 33 %. Transaction value, an indicator of the activity level, has grown notably less than profits (207 % vs. 289 % over six years), indicating profitable growth. This contrasts with the general squeeze on profitability and growth for the industry. International operations have not performed well. Transaction value has grown more than 50 % from 2001-2003, while profits have declined 65 %.

Ace Athletics has prioritized the high-end segment of the footwear industry since the beginning. We feel that being an industry leading in quality and technology is our best chance at building and sustaining our long-term plans. There are several reasons for our stance on the industry, but the most obvious being is S/Q rating. As the industry leading in S/Q rating us as well as C Sole have been able to consistently beat the market and develop into our closest competitor. Another reason we feel that the high-end of the spectrum offers the most opportunity and profitability is the differentiation what we show in the marketplace. We are able to compete on price every year while still offering the quality shoes that customers demand. Finally, we feel that succeeding in the high-end market would provide us a strong base that would allow us room to branch off and dominate other

The world of sneakers is way bigger that many people think. “Among just the three major players—Nike, Adidas and Under Armour—sales increased more that $25 billion in 2013, which represented a 47% jump from 2009”(Weinswig). This means It is not just about going to your nearest Foot Locker and choose

CIMA Mountaineering, Inc. is a company manufacturing in hiking and mountaineering boots for beginner to experience hikers. CIMA sales and profit had grown steadily within the last several years. However, CIMA growth is beginning to slow down as a result of foreign market and changing market. The company is under consideration of two marketing proposals, these two marketing proposals will discuss about marketing strategies for

Many of the big established shoe brands have seen consolidation and hence they have become bigger and more powerful in terms of competing with the rest.

Also sport has been emphasized a lot lately as recreational activities to promote healthy life. Product segmentation could also create new market segments within the existing ones. For example, running shoes designed especially for rough surfaces or mountain terrains, or with reinforced ankle protection, or with some added features such as anti-bacterial insole.

- Since PUMA has such a diverse price range in its products, there high end products might not be successful because of the