Marketing Communication : Business And A Client

In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has to be persuasive and convincing in order to sell or secure favorable consideration. The advertiser has to communicate facts and ideas to the public in such a way that the information fits the needs, wants, and interests of the public (Crisostomo 4).

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Marketing Communication is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Maignan, 2005). Marketing communication is all about delivering the benefits of the products to the customers in order to generate sales and profits. In Business, total marketing communication programme is called ‘Communication/Promotional Mix’

In today's multi-media world driven by computer and Internet technologies, communications has changed drastically. Today's communications landscape is a multitude of media and tools wherein messages can be communicated in real time, making message reception and sending occur almost simultaneously, within a period of seconds or even milliseconds. Thus, the communications landscape has become a dynamic realm wherein people from different parts of the world can communicate and share information instantaneously. It is in this context that integrated marketing communications thrives and flourishes in the fields of marketing studies and strategic planning today. Integrated marketing communications (IMC) is the synergistic combination of different media and communication tools, developing a marketing program that aims to reach target consumers most effectively and efficiently. It involves development of different marketing strategies such as advertising campaigns, public relations, and sales promotion, among many others.

Persuading the customers: - advertisements attracts the customers to buy the products and services of an organisation.

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

1. Advertising is providing information, calling attention to, and making known something that you want to sell or promote.

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

“Advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique” (Advertising, 2018). “An advertising message usually focuses on the key benefits of the product that are important to a prospective buyer in making trial and adoption decisions. The message depends on the general form or appeal used in the ad and the actual words included in the ad” (Kerin & Hartley, 2017).

Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

There are a range of strategies and terms that play into integrated marketing communication. Integrated marketing communication can be described as 1.) Management and managing all types of marketing communications, 2.) Assuring that the brands, personality, and messages are correctly delivered from each factor of communication and from a strategy, and 3.) The analysis and implementation of all the factors of marketing communication must efficiently, economically, and successfully impact the transactions between organizations and their audience. Furthermore, the vertical integration is the most important level because it makes sure that marketing communication will be formed. Without such communication, marketing communication will not be effective and not associated with any of the essential objectives. Therefore, I will be going into detail about each level of integration and what it exactly means (Holm, 24-25).

Advertising is more than plugs on the TV or bulletins that dab the roadways they are more than promotions in the paper or businessperson endeavoring to offer you their items. Numerous accept that this is promoting yet marketing is such a great deal more perplexing than the publicizing and the offering of merchandise and administrations. Promoting is the procedure of intriguing potential clients and customers in your items or administrations. (Ward) Another definition is "Promoting is the procedure of arranging and executing the origination, evaluating, advancement, and conveyance of thoughts, merchandise, administrations, associations, and occasions to make and administer connections that will fulfill singular and