Marketing Communication Plan

3894 Words16 Pages
Project Outline 1: Situation Analysis ………………………………………………………………3 1.1: Marketing Communication ……………………………………………………3 1.2: Role of Marketing Communication…………………………………………….4 1.3: The communication Model …………………………………………………….6 1.4: 4C Framework Model …………………………………………………………..8 2: Communication Plan ……………………………………………………………..10 2.1: Target Market …………………………………………………………………..10 2.2: Communication Objective ………………………………………………………11 2.3. Advantages of each Element ……………………………………………………12 2.4: Sale Promotion……………………………………………………………………12 2.5: Advert……………………………………………………………………………...13 2.6: Personal selling…………………………………………………………………….14 2.7: Direct Marketing …………………………………………………………………...14 2.8: Digital marketing……………………………………………………………………14 3: Integration of Marketing Communication Strategy…………………………………...17 4 : GANTT Chart…………………………………………………………………………18 References ……………………………………………………………………………21 Title: Marketing Communication Plan 1: Situation Analysis Sports and Games (S&G) Limited is a retailer in sporting accessories. The company sells varieties of sport products such as boxing accessories, sport footwear, fitness equipment and other outdoor sport accessories. S&G corporate headquarter is located at the Trincity industrial estate in Trinidad, and the company operates 10 stores with a rich history of selling wide variety of quality sport accessories. The company has been in operation since 1945, and has become an industry leader in the sporting product. (Sport and
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