Marketing Communication in the Hospitality Industry

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Here we have come across one of the many wonders of story telling: Stories allow us to see things we might not have the audacity to see ourselves and to become things well beyond our own perceived potential. And so we turn to stories to fill our voids, to quench the fires of our hopes and dreams, to calm our restless spirits. We might choose security rather than spontaneity and comfort rather than jeopardy, but we are able to do so and remain sane only with promise of participation in something outside of ourselves.

The author shares his experiences with storytelling for a personal research perspective. He explains when telling the wrong story in the wrong situation you run the risk of your audience staring

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

Point of View .............................................................................................................................................. 1 Case Context ............................................................................................................................................... 1 Problem Definition ...................................................................................................................................... 1 Framework of Analysis ............................................................................................................................... 1 Analysis

The old way of doing business as usual has become costly across the board on the local, state, and

Storytelling has been both a form of entertainment and expression for a large portion of human history. Storytelling has become a massive part of our culture and with that has evolved more and more into a true form of art. Just like paintings and drawings have intricacies that make them truly unique such as texture, contrast, density, and the like, storytelling has elements that are necessary in perfecting the art. Perhaps the three most important, as demonstrated by Tim O’Brien in The Things They Carried, are the ability to keep the audience engaged, spark the audience's curiosity, and give great attention to detail.

Table of figures ....................................................................................................................................... 3 Introduction ............................................................................................................................................. 4 1. Model Description ........................................................................................................................... 5 2. Model

ix Chapter 1 Introduction ............................................................................................................ 1 Problem Statement ........................................................................................................... 1 Objective of the Research ................................................................................................ 2 Methodology and Approach............................................................................................. 2 Thesis Organization ......................................................................................................... 3 Chapter 2 Background ............................................................................................................ 4 Wear and rock abrasiveness ............................................................................................. 5 NTNU rock drillability testing system ............................................................................. 6 Drilling Rate Index, DRI .......................................................................................... 7 Assessment of DRI ................................................................................................... 8 Cutter Life Index, CLI .............................................................................................. 9 Calculation of

LIST OF ABBREVIATIONS TABLE OF FIGURES 1 INTRODUCTION...............................................................................................2 1.1 BACKGROUND .................................................................................................2 1.2 PROBLEM DISCUSSION......................................................................................3 1.3 DEFINITION OF THE PROBLEM...........................................................................3 1.4 PURPOSE ..........................................................................................................4 1.5 DEMARCATION ................................................................................................4 1.6 OUTLINE OF THE THESIS ...................................................................................4 2 THE SHARED SERVICE CENTER.................................................................8 2.1 A DEFINITION OF SHARED SERVICES .................................................................8 2.2 ACTIVITIES PERFORMED IN A SSC....................................................................8 2.3 MOTIVES FOR CREATING A SSC .......................................................................9 2.4 SOME

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Hospitable has been a characteristic of humanity for a long period of time, it can be said that it is formed since the first time that people starting to immigrate from place to place. Hospitality which has transform from an act of kindness, which the host is the one to giving shelters and food and for the travellers, into a business industry. As a consequence, the basic need shelters and food have also been reformed into the need of convenient and secure segment. Due to this situation, lots of hotels have enlarged their budget on security purpose. Especially since the terrorist attacks in Jakarta in 2009 and Taj Mahal hotel in Delhi in 2008, lots of big cooperation have boosted their security system and establish an intense safety and security procedure. Thanks to those terror events, hoteliers are aware of that the safety issue is the most important in the hospitality business. (Acton, 2013, p.5) This essay will briefly discuss how organisation has pledged themselves to ensure their guests’ safety while staying with them.

Preface ............................................................................................................................................ 3 Management Summary .................................................................................................................. 4 Background ..................................................................................................................................... 5 Scope and Objectives ...................................................................................................................... 8 Work

Dedication Page……………………………………………………………………….…........…iii Approval Page…………………………………………………………...…………….….....…..iv Author Declarations………………………………………………………………………….......v Abstract……………………………………..……………………………………………….......…vi Kısa Özet……………………………………..………………………………………..……........vii Acknowledgements……………………………………………………......……………..…..viii List of Contents…………………………………………………………………….......….…….ix List of Tables……………………………………………………………………....……..………xiii List of Figures……………………………………………………………………………......….xiv INTRODUCTION……………………………………………………………………......………...1 PART I: THEORETICIAL DESCRIPTION………..………………………….…….......….5 CHAPTER 1………………………………………………………………………….…….........5 WHAT IS STARTEGIC MANAGEMENT?...................................................5 1.1. The Historical Foundation of Strategic

INTRODUCTION ...............................................................................1 1.1 Background of study .................................................................................2 1.2 Problem Identification ..............................................................................3 1.3 Scope of Study ...........................................................................................4 1.4 Objective ....................................................................................................4 1.5 Benefits .......................................................................................................5 1.6 Theoretical Framework and Hypothesis .................................................6 1.7 Systems of Writing ....................................................................................7