Marketing Communication of Clarins

During the post 30s the intensity of the free radical formation and rapid damage of the epidermal layers lead to the formation of fine lines and followed by wrinkles. The Facelift in a Jar cosmetic product is largely being used by people seeking to escape the expensive cosmetic treatments for these problems. The extreme publicity and awareness information released about the essential ingredients in Facelift in a Jar has been successful in gaining the buyers’ confidence.

“Recycle”, “reuse”, “repurpose” are words often spoken as the world grapples with the ever increasing burden daily life is placing on the environment. Everything - from the cars we drive, to the electricity used to power appliances and other conveniences, to the clothes we wear and the foods we consume – affects the environment around us. Natural resources are being depleted and the purity of the air we breathe and the water we drink is being compromised – a result of creativity and progress in an effort to improve our lives. Throughout the past several years, the government has offered tax credits to promote implementation of products aimed at reducing environmental impacts.

An extensive advertising campaign utilizing television, magazines, and web banners will promote consumer awareness of Clarins product offerings. The Super Restorative line will be promoted on television stations during hours that target women in age groups of 40 plus. The commercials will emphasize Clarins long background in skin care and beauty as a trusted company.

Millie Lingerie has done a remarkable job at marketing their non-wired bars. One of the ways they marketed their bras is by having a plan on how many products they’re going to sell to potential customers. To demonstrate, Millie has set a goal to pre-sell 500 or more bras as a reward, Gift to someone special, or Gift to a Charity. This marketing method allows for Pringle’s products to get on to the hands of her target market. With the rewards system, Millie has sent out bra rewards designed to make sure everybody can get involved on their project whether if they’re: women, men, children, friends, and family. The rewards car method is a great way to reach out to their recipients and create customer loyalty. Millie has also allowed for their users to give feedback on their product to better improve it. To clarify, they have asked women after breast cancer how it feels to wear the bra in hope to receive vital feedback for ongoing product development, and further proof of market to future trade customers.

As the body begins to age, some changes will be more obvious than others. Skin loses its elasticity and wrinkles and sagging become visible. Hair will lose its lustre and begin to thin out in men. These changes might make women, especially, lose confidence because society puts such an emphasis on females’ physical appearance. There are many products available such hair dyes, make up and medical procedures for the reversal of wrinkles and sagging skin. In recent year men as well as women use products to help delay signs of aging. The fact that the beauty industry is a thriving business, shows how insecure people are about the physical appearance of age.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

In the top left corner, the “100 Beauty Awards” symbol creates a trust factor that proves to the reader that this product is award worthy in the beauty department. The vague yet appealing words such as “high-tech”, “revitalize”, “radiant”, and “age-defying” make this product seem modern, efficient, and effective. Overall, this advertisement is most effective because it lures women into believing that this anti-aging serum will give them control over one thing: time. By making women feel unsatisfied with their looks and self-conscious about their age, CLARINS builds the foundation for which women will buy their product.

The business that has been chosen in order to define the business environment is the Total face group. It is one of the listed ASX companies. The main area of the business of the company is providing various types of treatment of skin and other hair treatment through laser technology. It has various other competitors in the Australian market. The main customers of the business are the teenagers, men and women who are more concerned about the skin. The company offers various types of treatment of skin and hairs. The men and women between 30-70 age groups are the main customers (Movado and Rodrigo, 2001, p.171). Most of the customers of the company are located online as the company sells its products online to outside countries and to the people of

To strengthen the value proposition of Plenitude daily cleanser and moisturizer, the company can create promotional campaign for those particular products. For TV advertising, they can show three women from different generation, 20s, 30/40s, and 50s who enjoy their life for having great skin. They are laughing together, spending time together, and sharing the secret of beautiful skin together, because they use L'Oreal Plenitude. At the end of that TV ad, the company can emphasize the product message "L'Oreal Plenitude…Perfect Skin for Every Woman." For print ad, the

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

The main target group is women in the 30 to 39 age category and those who use body lotions and creams concerned with effects of aging. . The focus was gaining the market on skin affirming products that can help with firming and lessening the signs of cellulite and wrinkles.

The generation of Baby-Boomers are growing older and living longer. The struggle to stay young has created a demand for a cosmetic product that slows down the hands of time. Many cosmetic companies have developed products that promise to erase wrinkles, lift and firm skin on our faces, and smooth out blotchiness created by age spots. Estee Lauder's Idealists Skin Refinishing line promises to do all that. The products range from US$46 to US$85 (EsteeLauder.com 2005). These miracle serums and lotions have a price tag many consumers in China still may not be able to afford.

Statement: By based on research of Japanese market, P&G made clear targeting and positioning, and developed new products which fulfilled customers’ needs, built the effective distribution. As a result, P&G could establish differentiation advantages for the following. • Product: “Foaming massage cloth” , Elegant dispensing box “Foaming massage cloth” increase skin circulation through a massage while boosting skin clarity due to the microfibers’ ability to clean pores and trap dirt. • Price: Premium price • Place: Luxury and nice counter at department store • Promotion: Counseling by Beauty counselor, TV advertising, Beauty magazines

Because Japanese women had by far the highest use of beauty care products in the world, it was natural that the global beauty care category management started to regard Max Factor Japan as a potential source of innovation

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to