Marketing Communications: Ability to Change Awareness, Opinions and Attitudes

In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has to be persuasive and convincing in order to sell or secure favorable consideration. The advertiser has to communicate facts and ideas to the public in such a way that the information fits the needs, wants, and interests of the public (Crisostomo 4).

Pearce, John A. , & Robinson, Richard B. . (2009). Strategic management. formulation, implementation, and control. United States: McGraw-Hill.

Marketing Communication is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Maignan, 2005). Marketing communication is all about delivering the benefits of the products to the customers in order to generate sales and profits. In Business, total marketing communication programme is called ‘Communication/Promotional Mix’

The ability to communicate is one of the key factors to have a successful business. You could offer an excellent product or service, but if you’re unable to promote your services and communicate effectively with clients and co-workers the potential for growth is limited. The principle areas of communication are: Purpose, Style and listening.

Advertising via commercials allows businesses to not only show consumers their product, but also tell them about it too. The way companies utilize

Persuading the customers: - advertisements attracts the customers to buy the products and services of an organisation.

Marketing works behind the scenes to execute a great marketing message. Marketing is also reasonable for the business website, social media platforms and events. Marketing is the heart of any business. Without communication with consumers, the consumer will likely go to the competitor. Consumers expect to hear a response within 60 minutes on social media if they are upset with the product or service. Problem solving skills when responding to these messages is essential to keep the consumer happy. It is the marketing/media specialist individual responsibility to reach out to the consumer, adapt, find a solution, and resolve it. In both areas, it is important to have ambition to have the desire to want to do this for the consumers as well as time and passion to keep the company name in good standing. As people review companies on every kind of website from trip advisor to Facebook, it is very important to care about the

Being able to effectively communicate with people is a necessity for any business. In a position of sales, communication takes on an even greater importance because there is a constant interaction with other people that takes place where a salesman must be able to present the fact and persuade people to buy into whatever they are selling.

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

A customer must engage with the customers to build a successful career. This is important because it results with a happy customer, after making a sale, a salesperson must rely on communication skills; which involves communicating by talking and listening to answers, and paying attention to that they might express, through their behavior

Communication in marketing channels can serve as the process by which influential information is conveyed, shared decision making is encouraged, programs are created, power is put into effect and commitment and loyalty are built. Communication is the bond that holds together channels of distribution. Marketing communication builds awareness of a business, its products and the business’s position through customer interaction materials such as brochures, press releases, web sites and other forms of direct, indirect and interactive marketing. Marketing communication represents the “voice” of the brand and is one way to establish a dialogue and build relationships with consumers (Kotler & Keller, 2007, p. 279). Altadena Computer Company must have an in-depth understanding of the company’s target audience and the process of buying, selling, and communicating to customers.

o Advertising is a method of marketing and communication used to promote or sell a good, service or campaign. For example; TV adverts, radio commercials, billboards, pamphlets, etc.

Corporate Communication ensures a communication strategy with an organization’s stakeholders, suppliers, customers and employees. It is a strategy framework that helps an organization build a better understanding and repute with people whose attitudes and actions hold influence the success of their business. This strategy identifies each of the aforementioned groups and describes the required approaches. In regards to the customers, one needs to project an image that the company will cater to the needs of the customers with quality products and subpar service. Excellent managerial services and good

Developing an effective communication strategy involves five interactive variables and their affect on one another. This include the sender’s communication strategy, the message receiver’s strategy, the actual message strategy, the chosen medium strategy and the cultural background strategy (Munter, M., 2006). The first step in Jeanne Lewis developing an effective communication strategy is to concentrate her objectives to make changes within the organization. More specifically, the objective needs to be broken down into a plan of action for the particular goal and the desired outcomes from employees. Lewis also needs to make the message audience-specific. In developing a communication strategy for the marketing department, the objective and desired outcomes need to be relevant and meaningful to employees of the marketing department. Because Lewis was continuously seeking information, ideas and input from her employees, encouraging them to collaborate with her and with others within the department, it makes sense for Lewis to use the “consult/join” style of communication. This style is also referred to as the “inquiry” style and involves working together, sharing ideas and information (Munter, M., 2006). This strategy is appropriate for

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that