Marketing Communications Ford

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Executive Summary This report highlights the importance of Marketing Communications; the role of Marketing Communications, analysis of the Automobile Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting, segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the company should use along with the current marketing communication strategies. Background and Importance of Marketing Communications Marketing communications is a management process of…show more content…
One of the latest Ford achievements with conventional vehicle technology is the new Ford Focus ECOnetic range. “Ford Motor Company is working on a variety of hybrid technologies taking into account diverse local market conditions. Different levels of hybridisation will help to optimize the efficiency of any combustion engine. Advanced stop/start systems in combination with regenerative braking can significantly contribute to lower fuel consumption under certain driving conditions.” The combination of bio-ethanol and Ford's Flexifuel technology can – seen from a well-to-wheel perspective (i.e. from the production of the feedstock for the fuel to the end use in the vehicle) versus a similar petrol engine - lower fossil CO2 emis-sions by between 30 per cent and 80 per cent, depending on the feedstock used and the production process. Objectives. “Our Vision: to become the world's leading company for automotive products and services. Our Mission: we are a global, diverse family with a proud heritage, passionately committed to providing outstanding products and services. Our Values: We do the right thing for our people, our environment and our society, but above all for our customers.” (November12, 2007) Ford has outlined its marketing objectives as becoming the largest automobile company in the world, to cater to all

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