Marketing Communications Memo

In the past a few years, the rapid advances in technology had brought us more challenges in adopting emerging technologies and pedagogies in our teaching and learning environment. As our school is committed to developing, implementing, and maintaining quality education programs, it becomes imperative to utilize updated technology to address the changing demand of students. However, the cost and time to develop the information, software, and resources is too high for us. Facing the high cost of providing computing infrastructure and software by traditional independent software vendors, I have examined the possibility of deploying a private cloud computing system in our school to help cut down our technology expense, and the implementation

It is desirable to develop demographic and psychographic profiles of these likely consumers (the target audience).

The United States Army can be very persuasive in recruit people to join their forces by using reasoning, character, and emotion in their recruitment advertisements. The recruit Ad appeals to reader with common sense, their beliefs or values. Their character came for the U.S. Army credibility which is the United States government that is very familiar to America as well as around the world. The use

Other problems that recruiter's face, when trying to attract military personnel, is advanced education, youth trends of popularity and society views. The principal activities that "compete" with military service for recent high school graduates are further schooling and civilian employment. The trade-offs among these alternatives shift substantially over time because of both fluctuations in the civilian economy and secular trends in the aspirations of youth (Sackett, 2003, p.43). With the current events in the world today and in the United States the trade-offs of not joining the military seem to have the edge causing recruiters to work harder and the government to spend more money on meeting their goals.

Within the variables described above, age and race are emphasized in the article. This kind of Multicultural Marketing recognizes that different ethnic and cultural segments have sufficiently different needs and wants to require targeted marketing approaches, and that a mass market approach is not refined enough for such diversity. Multicultural marketing can result in different marketing messages, media, channels, etc.

The objective appeal is that the advertisers would like you to enlist in the Marine Corps.

Introduction: Marketing has become an art form in today’s society, analyzing specifics and how the consumers react to certain goods and services. The needs of consumers are constantly changing, so marketers must study every detail and be able to recognize the changes in wants and needs. Marketers use this data to become “sensitive” to the needs of each group of individuals, appealing to the minorities with said products. Below is a slight insight to what questions and data marketers analyze to make their goods and services appealing to the individual groups.

Demographic Segmentation fragments the market into categories according to different demographic factors, usually with regards to the wants and needs of multiple consumer groups. The

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

With psychographic segmentation, we use psychology and demographics to better understand consumers. Buyers are divided into different groups on the basis of psychological/personality traits, lifestyle

customer groups. Bose needs to be careful not to limit its evaluations to just age and race but

VALS uses psychology to analyze the dynamics underlying consumer preferences and choices. VALS not only distinguishes differences in motivation, it also captures the psychological and material constraints on consumer behaviour (Cyber Media Research). For many years, demographics have governed how communicators target campaigns. The problem is that even though individuals in a specific demographic category share some common characteristic, such as, age, sex or income, the psychographics of these group like values, motivations and beliefs are not homogeneous. When attitudes, motivations, personality characteristics and belief systems are analysed mathematically or statistically to determine groups with substantially different attitudes, the result is a psychographic segmentation. There are multiple motivations for a behaviour, and people in a specific demographic category have a wide range of attitudes. Using psychographics can help communicators improve the quality and accountability of their campaigns by zeroing in on the most receptive audience for their message. At a time when communication overload is common among all audiences, communicators must send relevant messages to those who are most receptive.

The best way to improve sales and profits is to reach the selected target segments. That being said the marketing officers must make sure their advertisement reaches the customers who are most likely to purchase their products. Companies often develop customer profiles from feedback surveys or marketing research to gather these data records. Target customer variables or demographic factors can include age, gender, income level and education level.

Although smaller in percentage, a niche customer can often be more lucrative than any other kind. This modern niche type of thinking is essentially target marketing. The target market is often confused with demographics and psychographics. These two marketing buzzwords can be confused quite easily, so before I

The reason I am writing a memorandum today is to discuss the much needed new position of a Tri-State Promotional Manager. The explanation for this new position will be outlined specifically and clearly to highlight how this position will help grow the new product line beyond original calculations of sales.