Marketing Communications Proposal for Bulldog Natural Grooming

* Male grooming product seemed to be a bright spot in the industry with the advent of male-specific personal care products that outpaced the growth in women’s beauty market

In 1965 the United States introduced the first complete one of a series of men's skin care products. Today, Mary Kay Cosmetics skin care line for men in male skin care products market, accounting for 17% of the US market.

Fast changes in environmental market place such as social development (globalization and development of social networks), economic unsteadiness (crises), technological progress, fast growing competitive world and strict marketing regulatory directly affect work of most of marketing companies or marketing and brand image divisions of the companies. I order to implement a successful campaign or increase sale and consumer awareness companies have to stay in pace with recent marketing environment and take into consideration every possible detail that might help or ruin image of a company or product.

Consumer societies appeared in the factors of modernity between the late 19th century and early 20th century during the rise of mass production around the industrial revolution and the rise in population in urban areas. People who lived in urban areas, developed industries and needed the distance to get to and from work which increased a need for mobility. A mobile society and mass transit made it practical and easier to use in the streets as form of advertisements. In a consumer society, a person come face to face with a lot of goods, which the features change all the time. Which then, products that are sold are representing tradition and heritage. Their market is continuously changing the way they advertise their

As more and more people are aware of environmental problems which our human being are facing, most people nowadays do shopping with some degree of morality in mind, taking social or environmental issues into consideration as they select from a range of product or services. Therefore, the concept of

Even if Ginger doesn't need daily grooming, check her thoroughly to make sure she has no cuts, sores, fleas, rashes, bumps, ticks, or hitchhikers in her coat or dirt in her ears. Remove fleas with a fine-toothed comb and drop them into a container of soapy water. Remove embedded ticks with tweezers or protected fingers and drop them in a vial of alcohol. (Grasp the tick body, rock it back and forth, then pull firmly.) Carefully remove vegetative matter such as grass awns, seed casings, or thorny twigs with fingers or comb.

Based on some of the findings from the tables above we also found that in skin care the most profitable area to expand.. Referring to tables 5, 6, 7 and 8 we see that the skin care industry is broken into face, hand and body care. The tables tell us that most sales are contributed by facial care products, and also the growth rate in this area is also one of the highest. This is the reason why facial care is analysed more in detail in the following pages. To illustrate this better refer to the following table.

1. Identify and describe the main sections of a marketing plan? A marketing plan provides a company with information that could help its success or fail. All marketing plan need to consider what happen now and what will happen in the future.

Our sociocultural environment is the next external environmental force that looks at trends, values, preferences, behaviors and beliefs. Today consumers have the ability for mass customization, choosing among a menu of attributes to find the best price, delivery options and features for a product or service. Specifically for the beer industry, this could be whether to purchase cans or bottles or a variety

In recent years, when the concept of sustainability is raising up, there is high percentage of customers who aware about the green products (Rather & Rajendran 2014), they do not only consider about the product or

IBIS World (2010). Cosmetic and Toiletry Retailing in Australia, Melbourne: Arna Richardson, Exporter Guild, Australian, Organic Market, P11(ix), April 2011

First is through the analysis of the overall proportions of respondents who are engaging with respect to a specific demographic characteristic. Secondly, the use of Binary Regression to analyze the influence the various demographic variables have on the various environmental behaviors. The first method allows the research to ascertain who engages and what demographics are influential. The second method provides the results that quantify the influence that each demographic variable has on environmental behavior. Therefore, this analysis takes a two-pronged approach to analyzing the data to understand the socio-political profiles the green consumer and the traditional environmental

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

Cosmetics fall into their own marketing arena. It is the only other product, besides food, that consumers are in constant need of because cosmetics are used in our everyday lives. Cosmetics, in order to have any type of customer base, are made with great quality in mind. With all these different brands offering the same types and qualities of products, Dove had to branch out into another important segment of this cosmetics market. Cosmetics are being used just as much by men as they are used by women, and it is important that a cosmetics product line can compete in the market of men’s products as well. Dove’s main competitors, Nivea, L’Oreal, and Garnier, have not crossed into making men’s products. The lack of men’s products gives Dove a competitive advantage in their arena. Dove has dominated in this category through their marketing and different direction.

Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as “Pooch Pantry,” that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty.