Marketing Communications Used By Hilton Worldwide

Hilton Worldwide continues to look for improvement with addition to this number, with possible hotels to be established in the future. Because Hilton Worldwide is constantly expanding, they are also expanding their travel professional team (“Global/Corporate News,” n.d.). Aimed for stay-at-home parents, retired people, and even college students, this position will allow these ideal people to work from their home (“Global/Corporate News,” n.d.). The beginning of televisions in hotel rooms to these job positions, Hilton Worldwide proves their recognition as one of the most respected brands in this industry. In association with that statement, the DoubleTree by Hilton, for instance, has recently teamed up with google to create a YouTube channel to allow travelers to plan and share their trip (“Trejos,” 2013). This is just another prime example of how the Hilton expands and improves, this time with technological advances in modern times.

The Hotel Monaco recognizes that 65 percent of their clients are business travelers and therefore accommodate this clientele’s stay with the appropriate amenities. They do this by providing three meeting rooms, each guest room has a two-line phone and a fax machine, they provide business services at the front desk, and have full audio/visual department. Where they go above and beyond is being the Hotel Monaco is of a boutique design with 192 rooms priced in a four-star range they provide the same quality and services of a luxury hotel but in an atmosphere of staying at a friend’s home. These adaptations in their operational organization to better suit the needs of customers within varying regions of operations have effectively proven to be profitable.

…… 7 3.1 Key Facts that regulate the Global Online Service in Hilton Hotels ………… ……...….. 8 4. Effectiveness of Online Marketing in Hotels Business …………… ……………………..... 9 4.1 Advantages and Disadvantages of Online Marketing ………………………………….... 9 4.1.1 Advantages of Online Marketing .................................................................................... 10 4.1.2 Disadvantages of Online Marketing ................................................................................ 10 4.2 Effectiveness of online marketing in Hilton hotels …………………………………….... 11 References ……………………………… ……………………………………………………... 13 Research Proposal Impact of Online Marketing on Hotels in the Hospitality Industry With use of

In this assignment I will show my understanding in marketing strategies and principles, and show how are they are used in the hospitality sector.

Hotels today are much more than just a place to sleep or take a rest. Many travelers see them as an integral part of a gateway experience with the recent boom in luxury hotels, travelers can choose a hotel that is much a selling point as the destination itself. The hotel industry alone is a multibillion dollar sector, its driving enough for people to work in different areas of interest and still be employed within the hotel industry. Nowadays hotels are providing great services to their customers or guests. Some researchers have defined “hotel” as a place where an establishment providing accommodation, services, facilities, meals and others for tourists and travelers. Sometimes hotels are referred to home away from home,

In this assignment essay, the author will review and compare the web sites for the Hilton hotel in Gainesville, FL and the Hilton hotel in downtown Miami, FL. We will use this research to answer the following questions: 1. What brand image does Hilton try to portray? Do the web sites reinforce the brand image? Why or why not? 2. What suggestions would you make to enhance the brand image their sites portray? 3. Explain how each site appeals to different segments through their web site. Give specific examples. 4. Do these sites offer live chat? What are the advantages and disadvantages of live chat?

Thus, MGM Resorts ensures that it offers the best products and services to meet or even exceed the customer’s expectations to attract more customers. Promotion and advertising normally play the role of the communicator between the company and consumers. In this report, I discuss the promotional strategies that MGM Resort International use and the competitive advantage, the company gains with respect to promotion. Promotion strategies

There are 12 leading hotel chains which have various branches within those chains. Each accommodate different numbers of guests and different types of guests. Before 2008 there had been massive expansion in preparation for a large upturn in the industry however when the expansions were finished the market was in withdrawal leading to the largest downturn in the lodging industry. The major economic characteristics influencing the lodging industry have to do with business meetings and conference related travel taking 40% of the business in the whole industry of 2010. The hotel industry is dominated

This paper summarizes my research in area of lodging and hotel industry, focusing on importance, ordering and controlling amenities in hotels. I have gather information from hospitality industry journal articles, web sites and also directly from facilities to gain knowledge on importance of hotels amenities and guest perceived value of these amenities. This research also seeks to understand how the hotels can use amenities to attract guest, promote the property, increase sales and set themselves apart from others.

• Evaluating all current and future purchasing policies and practices across the brands to ensure that the range of products placed in hotels not only enhance the guest experience but drive value for owners while supporting the company's overall

Hilton Hotels is one of the biggest players in the hospitality industry with over 2900 (as of September 2007) hotels worldwide consisting of numerous brands and products. The hospitality industry is service centered and highly competitive. The challenge for Hilton is to create and deliver value better than its competitors. Hilton understand that it is important to improve customer experience and build strong relationships with the customers. Hilton Hotels adopted a Customer Really Matter (CRM) strategy out of necessity to cater for

Hospitality Management is a difficult and competitive market, and any lack in customer service can result in defecting customers or the termination of a relationship between a customer and a service provider. In this paper we will look at Hilton a company that has continually ranked amongst the top ranking hotels and continues to improve. Hilton’s customer service ranks as one of the top hospitality providers in the United States. We will look at the history of how Hilton came to be the name brand it is today and some of their process the used to narrow the customer service gaps such as Hilton Honors, the Hiltons Reservation Customer Care, and RESMAX. We will look at how they look at how Hilton manages the customer expectations through the use of employee training and their decreased the customer service gap through employee retention. We will also look as how Hilton co-partnered with Citibank in order to offer its Hilton Honors member additional benefits in order to keep in line with the customer service that the customers have come to expect.

Global Sales and Support Services – these provide Marriott with the necessary programmes, products and services that position Marriott within the industry as a leading provider. An example of these are, Hotel booking agent training programmes – Hotel Excellence and Wholesaler Support Desk.

The hotel industry is one of the most prolific industries in Australia due to its presence in society and, the impact it has on the nation’s economy. Advances in technology since the end of the 20th Century have allowed the service market of a hotel to develop rapidly (Hilton Melbourne South Wharf

For this research work, both quantitative and qualitative method will be employed to get all the information on behavior, worth, ideology, views and experiences of the customers. Qualitative method will also be used to get clear comprehension of the hotel management reactions to customer’s needs. This method is best for this research work since the research will be carried out in a particular organization (Glasgow hotel)