Marketing Concept Adopted By Unilever

The main objective of this case is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market. To study various brands of HUL. To study the competitive brands in the market of, home care products, Food brands, and personal care products. To find the market share of the HUL brands and its competitive brands. Key areas of strength and weakness for HUL brands. To develop a

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

The company has to review its promotional techniques to develop excitement around the newly introduced brands. Including more information about the specific brands in its advertisements would also boost customer confidence. The company has a better financial capacity compared with its arch rivals, which it can use to reverse its image within a shorter period by investing heavily in the strategy.

Axe is a leading brand in the line of grooming products including sprays, deodorants, shower gels, and shampoos. Axe is part of the Unilever Company. The brand was first launched in France back in 1983. It was very successful throughout Europe, Latin America, and other parts of the world, before it was introduced in the U.S. in 2002. Axe changed the market by its unique products and creative commercials that attracted customers right away. Their mission statement says it all: "From the moment guys wake up and get ready for their day to the end of a long night out, AXE is there to give guys the confidence to look, smell, and feel their best". Axe is aimed at the young men demographic aged between 18-25. However, in January 2012, Axe launched its first women product in the United Kingdom as a tactic of global expansion. The product is currently sold in 44 countries across the globe.

Executive Summary There has been a heated debate on the marketing opportunities for an organisation and develop marketing activities that reflect strategic directions of the organisation recently. The report covers matters of organisational overview, which includes the outlines the strategic direction and organisational objectives, outlines the current size, capabilities and resources of the organisation, including any notable strengths and weaknesses, identifies any gaps between the objectives and the current capabilities and resources. The second matter is the opportunities. It evolves the develop a marketing mix strategy that fits within the capabilities and resources of the organisation, describe how your strategies align with the strategic

Axe is one of the 400 brands which is belonged to Unilever Company. The portfolio of this multinational company focuses on health and wellbeing mainly, including food, beverages, cleaning agents and personal care products. Many world-leading brands including Axe, Lipton, Knorr, Dove, Hellmann’s and Omo are some of these brands (unilever.com).

In addition, a large number of brands also results in a lack of a unified global identity. Many of Unilever’s product categories had checkered identities. As Deighton exemplified, the company used to produce ice cream under different brands among the globe, such as Wall in the U.K. and Asia, Kibon in Brazil, Ben & Jerry’s and Breyers in the United States, Langnese in Germany, and so forth. Each one had a

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Coca Cola and Lynx Marketing Introduction We have been given a work placement with a local marketing firm who have accounts with a number of clients. Each client is engaged at various stages in the product development process. We are to analyse two products of our choice then propose and suggest appropriate segmentation criteria, then for one of those products devise a suitable marketing mix.

This study was taken for the Ford Motors, in order to find how marketing operations are carried out within the organisation. The recent changes in the environment due to recession, and government regulations (low emission cars/ hybrid cars) prompted the researcher to find the impact of these factors on marketing strategy of Ford Motors. As mentioned in the introductory part of this

Likewise the stage maturity product life cycle shows that company implemented customer based marketing strategy to develop a wholesome connection between seller and customer via the campaignforrealbeauty.com website. In the decline of the Unilever product life cycle the company is still in the ongoing process of providing high quality product. (Cycle 6-5 pg 90)

With an annual revenue of approximately $50 billion and a staff of 250,000, Unilever is one of the largest companies in the world for the production of consumer products. Dove is known to be one of Unilever’s best personal hygiene products sold to both men and women living in many countries across the nation. In 2004, Unilever decided to relaunch their Dove product with the “Campaign for Real Beauty”, attempting to increase their sales volume more than half of what had from the start. The purpose of this campaign was to change the everyday Madison Avenue look and target more on women between the ages of 30 and 39 who come in different shapes and sizes. Research studies sought to ask the questions, “What do women mean by real beauty?” and “How happy are they with own beauty. Popping these questions was their attempt to redefine the challenges that were faced with everyday stereotypes amongst men and women.

Unilever is an international corporation that manufactures Axe deodorant and body sprays. With sales over $100 million, teenage boys use Axe regularly. To market their products, Unilever

Unilever is the corporation that produces wide variety of products such as Axe deodorant, Vaseline, Surf detergent, and Lipton tea, among many other products used every day.

This helps product development as internal chefs can freely do experiments and explore new food solutions