Marketing Concept

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NGÔ BÌNH MSc. in Marketing Université Paris 1-Panthéon-Sorbonne EXCERCISE PRINCIPLES OF MARKETING VATC/IAE – Broward Program Term: Winter 2012 HCMC 2012 ------------------------------------------------- CHAPTER 1 ------------------------------------------------- MARKETING’S VALUE TO CONSUMERS, FIRMS, AND SOCIETY PART 1: TRUE OR FALSE 1. Marketing is important to every consumer Answer: 2. Marketing and Selling are basically synonymous terms. Answer: 3. The marketing concept has been adopted by virtually all major consumer goods producers. Answer: 4. The customers’ 4Ps are products & services, place, price & promotion Answer: 5. Marketing is needed because it is a basic functional area…show more content…
A group of consumers willing and able to engage in exchange o. All of the above 4. If you stop at Coopmart for shopping, you have expressed a: p. Want q. Desire r. Demand s. Need t. Wish 5. The first computers origintaed for home use were only sold in kit form to technical enthusiasts who did their own assembly. At that time, the firm offering these kits would likely be in the ........... era. u. Production v. Marketing w. Product x. Sales y. Society 6. A state of felt deprivation of some basic satisfaction is termed a ........... z. Need {. Want |. Demand }. Need ~. Wish 7. The marketing concept could not be applied by ............ . Suppliers of raw materials . Service industries . Consumer goods manufacturers . Industrial goods manufacturers . All of the above could apply it 8. Which of the following statements best reflects a marketing philosophy? . “sales are down, let’s increase our advertising” . “we try to sell our high-quality widgets” . “how much customer service improvement would a new warehouse yield?” . “ inventory costs are too high, we’ will have to cut down” . “the salesforce’s job is to sell as many units as

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