Marketing Concept Of Marketing Concepts

1131 Words Dec 8th, 2015 5 Pages
Marketing is about connecting the value of a product, service or brand to customers or consumer for the resolve of encouraging or selling that product, service, or brand. The concepts of Marketing are: Production concept, Product concept, selling concept, Marketing concept and Societal Marketing concept.

Production concept: Production concept deals with production. Customer wants that product which is widely available and has a less price.

Product concept: Production concept believes in customers and it says customers are likely to be more loyal. As well as customers favor that products, which offer them, better Quality, performances or new features.

Selling concept: Consumers will buy products only if the company aggressively promotes or sells his products.

Marketing concept: It believes in the pull strategy and says that we should make our brand so strong that customers themselves prefer our brand to every other competitors.

Societal Marketing concept: It focuses on needs / wants of target markets and delivering value better than competitors that preserves the consumers and society well being.

The product that I choose and love is Reebok [shoes]. In this Reebok company I talk about a Promotion of a product that how a company promotes his brand.

Vision statement: Continue bring inspiration to present and future athletes, while maintaining the company standard of quality for its product.

Mission statement: At Reebok, we see the world a little differently and…

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