Marketing Concepts For Apple Products

According to Mintel (2014), “nearly half of today’s university students report they are financially comfortable, as they have money left at the end of the month for a few treats and to save.” What about the other half? The other half of the students either have not a lot left after the basics are taken care of or having difficulties with their financial situation. Students’ average monthly expenditure on their essentials is 65% of their monthly income (Mintel, 2014). In these few years, there has been a rise of national companies giving student discounts and offers for their products or services. For example, Apple Inc. offers student discounts for their gadgets.

Social responsibility makes a company more competitive and reduces the risk of sudden damage to the company’s reputation and sales.

Social Responsibility can be broken down into 3 parts, the companies benefit to society, how they follow policies and their performance of their obligations. It is hard to decipher who and what companies are socially responsible to. A company decides what they are doing if it is going to benefit shareholders or stakeholders. The shareholders are those who are in the company that benefit from it by maximizing the profits. On the other hand, the stakeholders are those who use the company and are impacted directly by what the company does. These people include customers, suppliers and the community. Companies receive more positive feedback

Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among many other computer accessories. Moreover, it develops and sells the following computer software; iOS and OS X operating systems, Safari web browser, iTunes media player, and iWork and iLife creativity and productivity collections. The market for smart phones equated to normal cell phones is comparatively small but will upsurge in the future. Currently apple has approximately 4.2% of the global handset share of the market. The objectives of this plan are to upsurge market share to 6% by July 2012 and to surge to 10% by January 2013. To obtain 5 additional fortune 500 indentures to utilize the iPhone.

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

The expectation that businesses behave responsibly and positively contribute to society all while pursuing their economic goals is one that holds firm through all generations. Stakeholders, both market and nonmarket, expect businesses to be socially responsible. Many companies have responded to this by including this growing expectation as part of their overall business operations. There are companies in existence today whose sole purpose is to socially benefit society alongside businesses who simply combine social benefits with their economic goals as their company mission. These changes in societal expectations and thus company purpose we’ve seen in the business community over time often blurs the line of what it means to be socially

Every company has a responsibility to support the society it serves. This indicates that a company that wishes to truly thrive in a market should not just follow the business and consumer laws of the country but take an active interest in the community that it serves in each country. Today’s global market is led by companies that concern themselves with the sustainability of the company and its products, as well as the continual improvement of the

A lot of businesses find that a very efficient way to keep their customers is by acting in a socially responsible way.. A company can be socially responsible in a variety of ways such as using resources that won’t hurt the environment or the consumers, and giving a portion of their proceeds to a foundation. An example of a socially responsible company is Burt’s Bees. Burt’s Bees has gone above and beyond to promote socially responsibility not only by providing natural products and assuring customers that no harm was done to the animals involved but by sponsoring and donating to foundations that have the same want for world-wide well being.

Corporate social responsibility is not going to solve the world’s problems. With that being said, corporate social responsibility is a way for companies to benefit themselves while also benefiting society. It allows companies to take small steps to make big differences in areas of need. Some may say that it is a bunch of “greenwashing” – the deceptive use of green marketing that promotes a misleading perception that a company’s policies, practices, products or services are environmentally friendly – but there is a call to action that inspires a company to get involved in the community (Kewalramani, Sobelsohn).

Many companies set up a big factory in other countries. Apple has a Chinese factory that produces products for them. The people working there are getting very low

companies should be morally obligated to provide U.S. working conditions to their outsourced workers, there may be no better example company than Foxconn. Foxconn provides labor for Apple in the production of iPhones and iPads. They employee over 500,000 people in China that make these products. Even though they supply labor to a large amount of people in China, they are notorious for providing a horrendous work environment for them. For example, the keep their employees in overcrowded dorms run by military like security forces, their management controls every aspect of workers lives, workers are prohibited form using devices such as phones, their rooms are raided, if they are found to have broken any rules they have to confess their guilt publically, and workers are exposed to harmful substances without being informed on a daily basis. That doesn’t even include the nets built around their buildings, because of too many workers committing suicide by jumping off the building. Xi Song, a Foxconn employee, was interviewed by the South China Morning Post and answered some questions about Foxconn factories. He described the work as “physically and psychologically stressful” because “Foxconn is all about execution. The pressure to meet that production goal is from the top down. It’s intense and there are only two breaks of 10 minutes each in every shift, excluding lunch.” Work like this obviously wouldn’t be tolerated in the U.S., so why is it

According to CNET, workers at an Apple factory in Shanghai work grueling hours in poor working condition for low wages (CNET). The working hours for Chinese laborers are so long that a worker reportedly died after working for to 12 hours a day during a workweek (Daily Mail). Unlike American workers who have a home and life outside of work, the Chinese workers live in cramped dormitories with their fellow coworkers near the work factory. As the sell for the latest Apple product increases, the cheaper the commodity Chinese workers become as they are steadily forced to make more Apple commodities under dire working conditions.

This penny pinching comes at a cost to the Chinese Foxconn employees. Many workers leave the countryside for the cities to work in companies like Foxconn in search of a better life. Sadly, what the fid is a far from perfect life. Workers are forced to work way over the legal

Companies such as Apple, Dell, HP, IBM, and Sony outsource labor and hardware manufacturing to a company called Foxconn Technology Group. Foxconn Technology Group is a multinational business anchored in Shenzhen, China. Some of the typical hardware being manufactured are, motherboards, chipsets, smartphones, tablets, and laptops. The majority of the factories are in China, three in Europe, one in India, and four in Mexico. Currently there are contracts to expand and build a new factory in Brazil. I believe that there are many ethical problems related to this example; first, the general idea of outsourcing mass amounts of labor, and secondly the mistreatment of

Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue