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Marketing Concepts Of The Valley Animal Center

Decent Essays

Describe the marketing objectives you sought to achieve, using marketing terms and concepts.
The Valley Animal Center organizes an event each year to help raise funds for the shelter. The event we participated in is called Wiggle Waggle Walk. As group, we had the task to market the event and come up with a fun interacting activity for the occasion. We had three main objectives that helped us to better organize and focus our ideas. The first objective was to generate a creative and interactive activity for the participants of the Wiggle Waggle Walk to go through. The second objective was to sign up at least five individuals as a result from marketing the event. The last objective was to create promotional flyers to increase awareness and attendance for the walk. To complete the marketing project, we went through a process.
Throughout the process, we met with Jackie, our supervisor, at least once a week to keep her updated with our progress. The first time we met with Jackie, she gave us the theme for the event, which was Movie Mania. As a group, we decided to create a Minion Photo Booth for the Wiggle Waggle Walk that took place at the Woodward Park on October 11. Jackie’s supervisor liked our idea and gave us the approval to continue with our plan. The next objective was one of the biggest ones, which consisted of signing up at least five individuals for the event. To encourage people to sign up for the event, we offered a promo code of $5 discount to the first five

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