Essay on Marketing Cyberlaw

Using the internet to advertise is a relatively new phenomenon. Many businesses are moving away, or have moved away from traditional advertising, where viewers see a thirty-second ad on television during prime time or during a sporting event. Advertisers find this costly and the Ads do not reach as large an audience in a convenient time as advertising on the Web does.

The Internet is one of the current important platforms of information. Company make use of the Internet to display information, connect with customers, operate the transactions and share cost reductions. It has become clear that in this internet age the world has transformed into electronic information utilization based on technology and globalization, this situation leads to an increase of the use of digital marketing (Syscomdigital.ro, 2015).

Evolution of the Market Orientation explains why marketing is a driving force in the modern global economy. First of all, the first stage was covered up until the early years of the 1920’s, in the United States, called the ‘production era’. Goods were scarce and buyers were willing to accept virtually any goods that were available and make do with them. The ‘sales era’ picked up right after the early 1920’s to the 1960’s, where manufacturers found they could produce more goods than buyers could consume and competition grew.

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

This paper will explore the potential evolution of the role of consumer marketing. I will examine the role of the retailer and the consumer on the Internet and the vital changes retailers must incorporate to stay competitive in the marketplace. In addition, I will discuss the role of personalized marketing, traditional advertising versus online advertising, changes in the marketplace attributable to globalization, the implications of interpersonal communications, and management of the 5Ps.

The internet has made everything simple especially in business. The world has changed to become a global village where all people can access. They do that to check on what is new in the market or the current trends. Marketers and advertisers have seen an opportunity in the fact that people are always on the internet. They market their products on the internet by posting them on different websites for people to be able to see them. That type of advertising that takes place on the internet is referred to as online marketing or online advertising or internet advertising. It included email marketing, social media marketing, display advertising, search engine marketing (SEM), and mobile advertising. This type of marketing involves a publisher who posts the advertisement, with the permission of the owner of the website to post an advert for the viewers of the website to see. It occurs at a certain fee. Marketers have mastered the most commonly used websites, like the social media websites where they post their advertisement for the millions of people in social media to see them. They usually appear in the screen making it inevitable for a person to view it (Webb, 2007).

The internet has also brought the social networking phenomenon; it a place where people come together to share insights and opinions. It is also a marketing haven; it’s cost effective and has the opportunity to reach multiple demographics. As long as the family has a computer and internet access the information of Powder Mountain will be easily obtained. In North America alone there is a 77.4% penetration of internet users, the Asian continents have the highest amount of internet users with more than 825 million users. These numbers will only increase over the years, making online marketing an important task of any company. Identifying many of these facts will help a business to achieve success and overcome any obstacles that may get in the way.

Digital Media has changed over the years, making a substantial impact on society, as technology is linking people from across the world in ways that would seem nearly impossible years ago. The global online population is currently 1.2 billion, projected to grow to 1.8 billion by 2010, According to Central Intelligence Agency statistics collected in 2005 and 2006. Media within society is constantly changing, which makes it critical for advertisers to keep up with improving technology and the transformation that occurs within it. The internet has provided a channel for consumers, which has now the first port-of-call for finding information to select or buy the best deal.

This week's article review is taken from Ubiquity, an ACM IT Magazine and forum. The article is "The New Economy: Are Rules Irrelevant?" by Daniel W. Uhlfelder, Esq. In this article it is discussed how the new economy of the Internet move forward and enact laws that would be beneficial to all parties involved. This will be hard if not impossible because the Internet can cross boundaries where laws could not cross. The each country and each region uphold and maintain laws and regulations specific for their purposes. Therefore, jurisdiction is a key issue in order to determine what laws, regulations, taxation or other concerns apply. As crimes are committed our society and economy pays the

Online shopping has become significant to citizens’ lives, especially when everyone can order products from the internet directly on their mobiles in these days. Due to its convenience, it brings about an increasing number of cyber shoppers compared to store visitors, creating differences in the retail industry and personal habits. Cyber shopping was exploited in 1979 by Michael Aldrich, however, it popularized in 1999, recognized by Time magazine. The following essay will first explain why cyber shopping became a game changer followed by factors that made it succeed and it’s both positive and negative lasting impacts on employment and government.

In this paper we would like to advise the Dutch supermarket chain on their plans of expanding their services globally. The supermarket chain wants to do this by means of an online platform service from which customers can order their groceries. They will have local distribution centers where the groceries will be delivered from. Customers must create an online account to order groceries. By creating the online account customers are required to give up personal information.

Domain names are the way to identify one or more ip addresses. i.e. google.com represents lots of ip addresses; domain names are used in URLs to identify a particular web page. Each domain name has a suffix that indicates what top level domain (TLD) it belongs to. The suffix’s are

Sooner or later you will need to hire a professional internet marketing firm in order to take your business to the next level. A do-it-yourself approach is limiting to the point where it is not worth doing except, perhaps, for a business that is started on a shoestring. However, not all online marketing companies are the same. The following are a few things to look for when evaluating an internet marking company.

· Keyboard or voice only users – how easy is it to navigate your site

Many businesses are currently using various online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (Schibrowsky, Peltier & Nill, 2007). The importance of using internet as a marketing tool is as explained below;