Marketing Defined

754 WordsMar 11, 20074 Pages
Marketing Defined Introduction There are many definitions for Marketing. Marketing is based on an organizations need to promote their goods and/or services. After research of the definition of marketing one will find that marketing must be defined and look at individually, not as a whole. Marketing "Most people think that marketing is only about the advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities. In general, marketing activities are all those associated with identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market…show more content…
Brian Norris has a thought that does just that. "To eat or not to eat. To share or not to share. To stay with your current supplier or choose another one with a better/more compelling offer. Marketing is not inherently good nor evil. It's all about who programs the machine. In the hands of the small-minded fool, marketing has been used to hurt, lie, promote bigotry, and usurp the rights of other to live free and pursue happiness. In the hands of the well-intentioned, marketing is the bedrock upon which civilizations are built. A strong marketing machine is at the heart of every reform and revolution. The progress brought about through marketing is rarely painless, but always necessary. "(Norris, B 2005) Reference: Boone and Kurtz, (1998), Contemporary Marketing Wired Dryden Press. Retrieved February 10, 2007 from http://iws.ohiolink.edu/moti/homedefinition.html Hamann, V, (2004) Marketing Defined, Evergreen Marketing Services. Retrieved February 11, 2007 from http://www.evergreenwritingservices.com/marketing_defined.html Norris, B (2005), What is Marketing?, Brian Norris Training Site, retrieved on February 11, 2007 from
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