Marketing Department : Business Department

I am studying marketing here at the University of Florida because I am interested in the buying and selling of goods/services. I find things like television ads, target customers, different brand logos, and commercials very interesting. Jimmy Johns for example, has really funny ads on the television and radio that market there product. Companies like Southwestern Advantage sell educational systems door to door. I think that is a very interesting way to market their product. I know that I am not into finance or accounting but at this point in time marketing is my best option. If I ever change my major it would become Economics or Sociology.

The Marketing Department is responsible for communications to their customers, consumers and referral sources. It is responsible for ensuring continuity and consistency in the presentation of the business brand. It is responsible for the development and placement of advertisements (print and broadcast), all collateral materials (including brochures, posters, fliers, stationery, business cards, signage, consumer and physician newsletters and publications and the development and maintenance of the consumer website, or organization.) It coordinates the organization’s participation in various community events including job fairs and involvement with charitable organizations. The Marketing Department works with the Centers of Excellence and select programs within the company’s system to develop marketing plans and coordinate the activities outlined in the plans.

Consider the ski resort satisfaction data we used in class (“satisfaction.sav” in Week 7 folder). This is data based on a survey of 500 users of a ski resort. In class we did part of the analysis. In this question you will be asked to redo some of the analysis and complete the rest. For part a), b) and c), write down your null and alternative hypotheses and then discuss the hypothesis testing results based on SPSS output. Please show your SPSS output for part a), b), and c).

By providing a secure environment ensures that the employees, customers and visitors to the premises are safe from harm, such as having a security gate with intercom at a nursery school, this ensures that the children cannot wander out and others enter the premises without permission, makes it a safe place for the children to be left and reassuring the parents of their safety as well.

|bookings, assessing facilities for parking, |arrangements, security of materials and |are within agreed timescales) |

Relationships between departments could be improved. There seems to be a competitiveness that hinders progress and prevents initiatives from achieving their highest potential. Individual departments within the college do not state their connection to University College in marketing collateral. Poor understanding of the scope of the University College’s programs has been affecting them. The lack of a comprehensive assessment plan for programs in University College remains to be a weakness.

2. Department of Defense, NASA or NFL, NHL, NBA are some segmented areas of marketing which Universities/colleges, local communities and school sponsorship benefit for company

Due to the growth of competition, marketing has become a vital action for non-profit organizations. According to Thomas Hayes, author of New Strategies in Higher Education Marketing, colleges and universities provide a prime example of this movement in non-profit organizations. The marketing of higher education institutions have regained a respectful volume of prominence and consideration. Nevertheless, just like numerous non-profit organizations, higher education institutions usually take a sales angle approach to marketing. The sales angle is predominantly an aggressive campaign through advertising and individual selling. In marketing higher education, an incredible burden has

For this exercise the Acme Corporation marketing department has come up with a new strategy for targeting its customers. Studies have shown their home product sells best in communities with median housing values of $37k and to customers with income over 50k. The company has acquired a data set they can use to predict the mean value of owner-occupied homes in the Suburbs of Boston. In addition they have demographic information on home owners in these suburbs they can use to estimate income over 50k. With this data they hope to narrow down the list of targeted customers for their email campaign so they can maximize profits. For each customer solicited a cost of .50 is incurred and while a profit of $100 is expected for

PetSmart is a leading retail store that sells specialty pet products and services. It operates more than 1200 stores in North America and is regarded as the biggest player in the pet supplies and services industry. It came to Canada in 1996 and its store is located at Quinn drive Sarnia. They sell consumables (i.e. pet foods and treats), hard goods (i.e. pet accessories) and also live small animals such as birds, hamsters, fish etc. they do not sell dogs or cats but rather most of the times have adopt a thons by collaborating with local animal rescues. Their stores are large in size and they have tried to make them bright and colorful to make sure that they don’t have a ware house type look. Another

The key departments of a business are human resources, finance, operations, production, marketing and sales. These departments need careful research to build strong foundations for a business to grow and thrive on. There are many research sources that can help businesses get a better understanding of what these departments are, what they can do and how they can help the business to grow. The aim of this report is to give valuable information on how to access the resources needed to help with successful research and how to identify sources that are credible as opposed to those sources that are not. For example, there could be two similar looking websites but one is less credible than the other or a book that has not been revised or updated therefor out of date.

Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.

Various people would think marketing would not be key within businesses, however, businesses require customers so that revenue can be generated and they can branch out to different countries. TV advertisements along with commercials and posters are used by companies so customers can see what they are offering. In addition, countless hours are put into finding target audiences and board meetings where concepts can be formed and distinguished. Marketing has shown to be a key factor in businesses but does not compare with the supremacy that human resources and finance embrace in the organisation.

Our FME business started off with five people and eventually grew to fifteen, which was a big change for all of us. Along with the change in numbers, we also had to execute the idea that we originally had and make it a reality. This meant deciding an organizational structure and delegating work and the only way the company would function well would be if everybody did their part properly. I got the part of CEO, which meant I had to make sure that every department was doing their part. Additionally, we had a problem receiving our inventory, so we could only do two things: make all the preparations before we received our inventory and make as many pre-sales in as possible. This is where the conflict arose. As I was walking round campus I

Marketing is selling the product goods and service by knowing the needs and wants of the customer and consumer (Kotler P, 2009). Marketing Management expertise has capable of knowing the change of an organisation to manage both the internal and external challenges of environment (Cant M C, et al, 2009). A company needs to classify the customer needs and identifies the demand of the supplying