Marketing Dominos Pizza

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MARKETING STRATEGY OF DOMINOS PIZZA
SUBMITTED BY HEMANTA DAS ROLL- F-028 SUBMITTED TO PROF. AJAY PANDIT

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COMPANY PROFILE
DOMINO’S PIZZA Domino's Pizza is an international fast food pizza delivery corporation. It was founded by Tom Monaghan. There are currently about 8,500 corporate and franchised stores in 55 countries, including all 50 US states. It was the second-largest pizza chain behind Pizza Hut in the United States. In 1967, the first Domino's Pizza franchise store opened in Ypsilanti. Domino’s continued to grow and in 1978 opened its 200th store. On May 13, 1983, Domino's opened its first international store, in Winnipeg, Canada. That same year, Domino's opened its 1,000th store overall, and by 1995 Domino's had 1,000
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International segment also distributes food to a limited number of markets from six dough manufacturing and supply chain centers in Alaska, Hawaii and Canada (four).

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4 P’s Of Marketing
Marketing includes the planning and the implementation of the marketing mix. The marketing mix which is also called the 4 P’s of marketing represents almost all the steps that are involved in the marketing process. 4 P’s of marketing represent product, price, place and promotion.

Product :

The very brand name “Domino’s” adds value to the products available in the store. The

quality and the hygiene of the pizzas and the other add-ons are taken care of by the company or the franchisees by way of training to the employees. Domino’s also takes pride on the innovation of many new products and ideas. Some of these are as follows

Double Decadence
Domino’s launched the first Double Decker pizza in the UK. Domino’s Double Decadence is created when two thin and crispy dough bases are sandwiched together with a layer of creamy cheese and herb sauce. The pizza is then topped with vine ripened tomato sauce, mozzarella cheese and the customers; choice of toppings.

Virtual Store To make take home pizza ordering more convenient for the customers, Domino’s has designed an online service which features the customers’ favorites and also the customers can order for pizzas by text message via mobile phones and orders can be placed online. When the order online option is selected, the customer is
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