Marketing Effectiveness Case Study

There are many ways to market your business online, including article writing, search engine optimization, free classifieds, forums, social sites, press releases and others. Pick one marketing method to start. This will also help you with finding the places to market your business.

Organization’s goals-overall goals of organization that employees work to achieve. Those goals can be in the areas of financial, employee learning, innovation, and community involvement.

To make these goals effective and efficient objectives are important. It gives an organization right direction to achieve its goal, that is why organizational objectives should be specific, measurable, achievable, realistic and time bound (SMART).

Vision is a long term goal which has to be accomplished by the stakeholders to meet the requirements. The vision and mission of the organization is to be in written format and every member related to the goal should know because

The vision and mission of the company described the raison d 'être of the organization. The objectives, however, represent the end results or the organization intends or wishes to achieve. They are part of the planning process and apply to certain periods of time.

In a business when a number of brains are working together, there are always different views on a certain aspect, therefore aims and objectives are used to help them focus on one view on the aspect which either seems right or is right. Aims and Objectives help an organisation grow; it is used as a guideline, a plan and a goal. What the organisation is heading for and how it is heading there and where it is heading? All the answers for these questions are answered by Aims & Objectives.

Within the context of evaluating marketing opportunities, brand value relates to the intangible aspects of a company that act as a major source of competitive advantage and benefit for both consumers and sellers. For example, a strong brand value allows for a faster purchase decision process for consumers as information can be gathered quickly, and alternatives will often not be considered with equal weighting. Healy confirms this stating that “Good brands create shortcuts in product choice” (p. 136).

For this case study our group, Group 6, has decided to review Case #12 dealing with Paper Products, Inc. This case study concerns the company PPI and its biggest client, Office Center, Inc. We will begin by considering the major relevant issues in

choosing one site over another when shopping for retail outdoor apparel. Patagonia focuses on high

As discussed before, a brand is a unique business identity, and a well managed one would be the asset of an organization, and the marketing and financial value associated with its strength in a market is so-called brand equity. (Dibb et al, 2001, p 272) According to Dibb et al (2001), there are four main elements underlie the brand equity, which are brand name awareness, brand loyalty, perceived brand quality and brand associations.

Generally, objectives are more specific compared to mission and vision statement. After developing vision and mission statement, organization should develop specific objectives that focus in more detail on achieving that mission. Objectives are one of the basic tools that cause all planning and strategic activities in the organization.

Market research is a key component of marketing because it involves conducting an analysis of how consumers respond to a particular product or service and how the business can adapt to the ever-changing trends. Market research is important in order to gain feedback so that marketing managers can make the right decisions for their business. Sometimes in market research, ethical issues may arise where stereotyping and invasion of privacy is violated.

Organizational goals are the overall aims, motivation and mission of a business that have been established by its management and communicated to its employees. The organizational goals of a company focus on its long-range intentions for operating and its general business philosophy that can supply useful guidance for employees who seek to please their

Branding is the name, term, symbol, design, or a combination of all this items that would identify a company’s products or services and it differentiates the company from other competitors. A company or individual will have to register their brand with the U.S. patent office to be able to make it their own and become a trademark, if not anyone else can get that brand. A brand is very important in today’s industry it defines the whole company, it creates the possibility of signifying a promise or value among their customers. According to the book, brand equity has been the intangible value of a brand. A brand signifies a lot to

“Generation Y or the Millennials” refer to those born between 1977 and 1997. Now into their twenties and early thirties, they are a rising, significant group of workers and consumers at the same time (making up some 40% of the total population for most economies). With a better monthly income from their better skilled and higher qualification (than the “baby boomers”) and taking to the internet and the latest technologies “like ducks to water”, their likes, wants and needs hence dictate what is produced, how it is produced, for whom it is produced and how it is marketed to them! For a more detailed listing of their other characteristic