Marketing Effectiveness Of Quality Of The Brands And The Advertisements

Advertisements are structured in a way to appeal to consumers in one of four aspects: biological, emotional, rational, or social. We are going to use a biological appeal, as well as a rational appeal in our advertisements.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Good advertising messages are especially important for today 's high cost and saturation of advertising medium. Average consumer has access to variety of television channels and radio stations, as well as wide selection of magazines that contain advertisements specifically targeted for the consumer. Countless catalogs, advertising by mail, and a steady stream of other advertising media can be added to traditional methods. Consumers are literally bombarded with advertising messages at home and at work, and on the street. Some customers get tired of all this turmoil advertising. In addition, it causes a big problem for advertisers. It’s becoming too expensive and sometimes difficult to stand out from the crowd.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

|D1 |Evaluate the effectiveness of the use of techniques in marketing products in one organisation. |

Every day we all pass hundreds of different advertisements. Advertisements are viewed in magazines, on the internet, on billboards, on display in stores, and even on the TV. These ads are used to gain attention and business to the company’s products. Businesses try to produce the most vibrant, eye catching, and even the most member able advertisements. Unconsciously we are lured to these ads and wanting the product. But what ad do most consumers lean towards? Ads can have a variety of techniques to sell similar products, like bright colors, excitement, serious topics, and empowerment.

Have you ever watched a commercial, or an ad that has a very popular song attached to it? Chances are, you have. Advertisements are a way for a new artist to become known, or an older group promote an older song to appeal to the new upcoming generation. Many artists such as Zoë Keating, have become popular by advertisements or online music streaming sites (Carter). In other words, songs should be used in advertisements.

Advertising is a staple in the American Free Market Economy: it is used by companies to persuade consumers to purchase certain products, as well as to educate consumers about the benefits of their product. Dozens of varying advertising techniques are used by marketing companies in an attempt to coerce potential buyers into purchasing products. These advertisements come in many forms, in such a quantity that they are now a typical part of American day-to-day life. Advertising is so vital to the prosperity of a company and the promotion of the company’s products that marketers across the United States are spending billions of dollars for the ideal product positioning and consumer exposure to their products. A majority of the consumer demand in

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

Now the wind of technological advancement is blowing all around the glob. Our life become so much easy and comfortable. For the sake of explosion of new technology, media, and new opportunities is transforming the marketing and advertising landscape and revolutionizing the way the industry conducts business. The only fact is the transparency that is needed. For the sake of motivating advertising, public relations, and marketing communications professionals to practice the highest personal ethics in the creation and distribution of commercial information to consumers the institute for advertising (IAE) was created.

The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.

This research is a quantitative, cross-sectional, exploratory and descriptive content analysis of selected advertisements from two different magazines published in August 2012 using the nine different creative concepts as main emphasis.