Marketing Energy Drinks to Americas Youth

Energy drinks are comprised of the following primary ingredients: caffeine, sugar, ginseng, taurine, and guarana. Caffeine is the most commonly used legal drug in the world that does not discriminate among the races, ethnicity, or gender groups. Babu et al. (2008) stated that a lethal dose of caffeine in a healthy adult can range from 5 - 10 g with 9 - 28 mg of caffeine per ounce in an energy drink (Rath, 2012). The human body does not block caffeine. The body acts like a sponge and absorbs caffeine and then quickly distributes it throughout the body (Rath, 2012). Individuals have the tendency to excessively consume caffeine. The caffeine when combined with sugar can cause psychological and physiological effects in people such as mild to moderate euphoria. Drinking one energy drink is not considered excessive. Drinking two or more drinks in a day is considered excessive.

Energy drinks contain more sugar than soda. No wonder they are called energy drinks. Sugar can only give a person a jolt of energy for a short amount of time, however, because it is burned quickly the “sugar high” fades just as rapidly as it began. Studies have shown that sugary drinks cause weight gain, diabetes, heart disease.

Despite all the controversy, most people can agree how useful a jolt of extra energy can be some days. Energy drinks can help a doctor be more alert during surgery during a graveyard-shift, help college students get that “A” they have been working towards all semester, or keep police officers vigilant and energized on the job. There’s no way of knowing exactly how many college students that graduated owe their diploma to caffeine, but it sure didn’t hurt to be able to pull all-nighters while being alert. People that enjoy exercise can lift-weights or do cardio way more effectively by drinking one before the work-out. Energy drinks are not only safe but they are making people more effective workers, students, or athletes.

The most common benefit of Energy drinks is to give the person the mood of alertness to be more productive. It gives the user a consistent amount of caffeine: As for coffee or tea,

Carbonated beverages and Energy drinks are very popular amongst teens and adults but what is hidden inside of the tasteful drinks will surprise you. An immense amount of those drinks can cause a lot of damage to the human body, but nobody can see what is happening. There are many pros and cons to carbonated beverages, energy drinks, and water. All of those products that were listed can have a huge impact on the body, not everyone sees what is in those drinks and how it is treating your body.

(Citations, expert) The International Journal of Health Sciences says there are many potential adverse effects of energy drinks in relation to their ingredients such as:

People around the world drink energy drinks on a daily basis not knowing of the ingredients and how they affect your body. more than 200 milligrams of caffeine can be dangerous, and energy drinks can include up to 500mg

First there's a lack of information of scientific support on energy drinks really being helpful. Energy drinks claim to help you focus and have more energy during sports, but researchers could find no evidence to back up the energy drink’s claim. These ingredients in energy drinks are not like nutritious substances we get from real food that would give us good and true energy. Unlike the unknown substances that haven’t been studied enough on humans to know what the effects are.

I have never consumed energy drinks before due to the negative things I have heard in the media and through my own research. I work at a grocery store and I have read the nutrition labels and ingredient list and I was shocked to see what the drinks are made of and that they are being sold and consumed in such large amounts.

Let talk about them a little more precise. The sports and energy drink market has had an increase of nearly ten percent in average daily volume sold per unit since 2000. (James 5) Before you overdose on your energy drinks and have caffeine withdrawals, let’s take a look at what they are actually made of. They can cause : Insomnia, anxiety, headache, dehydration, rapid heart rate, seizures, and even heavy severe strokes have been associated with energy drink

Energy drink is a soft drinks containing a high percentage sugar, caffeine or another stimulant, typically consumed during or after sports activity or as way of overcoming tiredness(Oxford Dictionary 2014). In this case, when they drained out of energy, they always look for something that can make more active especially when they are carry out various types of activities such as sports. This will lead them to end up having energy drinks. Although they are many people said that energy drink can help to boost up our energy by restoring the energy in our body, it is still true that energy drink should be banned because of the overdose substance are found in the beverage, it brings bad effect to a personal health and it can trigger negative effect to a personal behaviour.

Energy drinks may cause side effects to the body damaging parts of the human organs. These type of drinks have a substance in it called caffeine. Caffeine is a stimulant used in the body to help speed up the way the body operates. Caffeine is located within coffee and tea, but is mostly used

Energy drinks are a growing commodity among individuals who desires a boost of energy for various reasons. In today's fast paced society, most people are looking for a way to increase endurance and stamina. Many suffer from a lack of energy to get them through daily responsibilities. This is why many have turned to energy drinks as a means for extra fuel. These quick pick-me-ups promise to give an energy boost that lasts for hours.

A slow growing market is a great way to characterize the energy beverage category in late 2007. This industry was increasing in profits still but was not increasing in profits as quickly due to factors such as market maturity, increasing in prices, competition and new hybrid products (Kerin & Peterson, 2010). The market was still very small but was dominated by Red Bull due to it being one of the first energy drinks, which caused it to dictate the market and have more of an advantage than the other energy beverages. So in late 2007 the market for energy drinks was still

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many