Marketing Environment Analysis

“OVER THE LAST THREE DECADES, fast food has infiltrated every nook and cranny of American society”, Schlosser writes. Fast Food Nation, written by Eric Schlosser, includes topics about fast food chains impact on the community, jobs relating to fast food, and health issues. Fast Food Nation uses logic to appeal to the aspects of fast food chains by giving relatable examples from the devastating effects on the communities to the millions of jobs offered for our country. Moreover, fast food chains have contributed positivity to society, but with dire consequences.

Accordingly, to reach the scale of revenue required would mean increasing the number of transactions per month a few folds from 2,000 to 8,000 transactions. Moreover this would require not only increase in the marketing of the existing 2,000 products listed on the store, but a significant increase in the breadth of product offerings. If the number of vendors was not going to increase the current process might continue be manageable, nevertheless one of the Store’s strategies is to limit the number of products from each vendor to only 20, hence requiring an increase in the number of vendors fourfold which is relative to the increase in revenue.

Food trucks have exploded into mainstream American cuisine. Once thought of as a cheap meal available at odd times of the night, street food has become a vehicle for chefs on the rise to make their mark on the food industry. Operating a food truck may seem like an easy task, but it can turn out to be a tremendous undertaking and risky financial venture. Operators must be prepared to lose money, to manage fixed costs, and to do constant forecasting in order to determine how much food to prepare. The advantages and disadvantages are numerous, but we will proceed to name a few.

In the book McJobs by Eric Schlosser, it talks about about a city in West Virginia, Martinsburg, and how fast food restaurants changed it completely. For many years, Martinsburg was a very peaceful and calm place to live. Stores were owned by the citizens of Martinsburg, there wasn't any fast food restaurants there such as McDonalds from other cities. As Interstate 81 opened up, it connected Martinsburg to two major cities: Washington D.C., and Baltimore, Maryland. The cities were pulled together by an irresistible force of the popularity of automobiles. Fast food restaurants opened up in Martinsburg, causing it to turn into another American fast food city.

Often times, most of the employees are teenagers. Teenagers usually are willing to work for low prices and most of the time fast food industries don't require many skills. Due to many teenagers having jobs while still in school, Schlosser went into detail on how the regulations changed once teenagers became active members in the fast food industry. These regulations were put into place in order to protect the employed youth. Eric Schlosser also began to go into detail about how new franchises go up against old franchises. Most often then most, new franchises don’t last as long as old

Fast food popularity has grown tremendously over the years. People spend more time trying to save time in today’s world and in

The book Fast Food Nation by Eric Schlosser is a well written piece of work that describes in detail the birth of the fast food industry, the way the industry operates and the consequences of this industry in our society. It is evident that Schlosser has gone to a great extent and done an amazing job researching and studying the fast food industry. Schlosser addresses the history of the fast food industry and further explains how it took off after the end of world war two. Though these fast food places started as small sit in restaurants, the McDonald brothers’ Speedee Service System revolutionized the restaurant business (Schlosser). By dividing the labor force to focus on single tasks, the McDonald brothers were able to produce food fast

Living in a city with as much cultural diversity as Salt Lake does, there is bound to be restaurants that pop up with those influences. In one article it stated that a Middle Eastern establishment was shut down due to 47 violations creating an “imminent health hazard”. With these 47 violations there was live animals including live sheep and dogs being kept and slaughtered on the premises and chicken being stored in stagnant water. Kathy Stephenson. The Salt Lake Tribune. May 29 2015. The Salt Lake Tribune. Newspaper. In another instance in 2015 two Chinese restaurants and a Mexican food stand had been sited and shut down due to health code violations. In one instance a restaurant was serving partially eaten rice to its customers. Another restaurant, Ho Mei BBQ had a total of 81 violations that were committed unknowingly.

For the Health Nut Food Truck, the best way to segment our market would be by geographic, psychographic and product type. Geographically, we are in Olympia, Washington. Olympia is a health-conscious city, 83% of the population report exercising as a leisure activity as well as 71% of the people having a BMI of less than 30 The psychographic variables for our market are healthy lifestyle individuals who value quick, healthy food. These individuals will expect to have quality food cooked in a health-conscious fashion,

It turns out that the fast food industry’s history didn’t begin with a building with a window that cars pulled up to. The beginning of this industry took place in Ancient Rome when apartment buildings became very popular because of their limited to no kitchen space (History). This is when many people took advantage of street vendors and walk-up restaurants. It

First, students will be happy to go to lunch. In the article by Derek Sun say’s “ The school could maintain a fair environment but having the food truck prices be significantly higher than the food made by the cafeteria, $2 to $3 more.”(1) This shows that the food will be better for 2 to 3 dollars. Would you spend more money on more quality food,because I would.

"Provide a central location for gourmet food trucks to inspire a social fabric where families, friends, and individuals come together to socialize while enjoying a wide variety of food offerings from small, locally-owned businesses in a safe and fun environment."

A food truck is like restaurant on wheels. It has several distinct advantages over a traditional eat-in restaurant. A food truck can go to where the customers are. It has pretty low overhead, compared to a restaurant, and requires far less staff. However a food truck is still a business that requires a lot of work and attention- especially in the first couple of years. Food truck owners put in long days and have similar problems as restaurant owners, such as slow seasons, bad weather, and sluggish economy. Read on to find out how you can start your own food truck business.

If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.

I am creating a detailed assignment In view of the dynamic nature of the marketing environment and to what extent are consumers considered to be, in practice, central to marketing activities? I am firstly going to go into depth about what marketing actually is then breaking that up into sections to investigate around the question asked, branching off to explain about what the dynamic environment is and what the four P’s represent, marketing and the consumer and finally to create a conclusion to the question. Andrew Cohen (President, The A team) said ‘’Marketing is meeting the needs and wants of a consumer.’’ There are many different definitions of marketing, most surrounding the same point, which is exactly what Cohen’s definition states-