Marketing Environment in India

Detailed analysis of the past profile of population growth is needed to answer this question. However, because of the rapid rate of population growth, ministry needs to change policies and set new plans to address housing, transportation and environmental problems.

"It is difficult to obtain precise statistics, but the World Bank estimates that 1.2 billion people live in

Census, India is the second most populous country in the world with 1.2 billion people. Many

India is the world's most populous nation. It has over a billion and a half people. India's fastest growing state is, Arunachal Pradesh. Its population is 177 million, is crammed into an area the size of colorado. Every 3 years its numbers go up by another 3 million. Its fertility has gone from an average of 6 children per woman to 3. It offers hope that

The marketing environment of CardSwap consists of factors and forces that affect the business’s ability to build and maintain successful relationships with customers (Marketing Teacher, 2014). Marketing environment is made up of the Microenvironment and macroenviroment. The Microenvironment refers to the internal factors of the business, such as the company, suppliers and marketing intermediaries (Marketing Teacher, 2014).

Population demographics help scientists predict how populations will change over time and affect other organisms (Belk, Borden-Maier, 2010). A “population size” gives the numbers of organisms in a population, and a “population density” reveals the numbers of organisms per area of land in an ecosystem. The rate at which population grows and shrinks is measured, however, in trees are tagged also Americans have a census. Both are methods to quantify also study a population. Births, deaths,

In 2070 the human population will be at its extreme levels. During the past couple of years the world has dramatically changed in terms

International Statistics at NationMaster.com, UNHDR. Population figures from World Bank: (1) United Nations Population Division. World Population Prospects, (2) United Nations Statistical Division. Population and Vital Statistics Report (various years), (3) Census reports and other statistical publications from national statistical offices, (4) Eurostat: Demographic Statistics, (5) Secretariat of the Pacific Community: Statistics and Demography Programme, and (6) U.S. Census Bureau: International Database. Aggregates compiled by NationMaster." 2003.

The social and cultural influences on business vary from country to country however it is important that such factors are considered and include demographic and cultural aspects. These factors affect customer needs and the size of potential markets. Demographic changes have resulted in the development of the ‘grey’ market who are spending more on leisure and travelling. Lifestyles, tastes and fashions are all changing; customers require opportunities to visit new and interesting, often long-haul, and destinations.

The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to being an important source of

The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

Marketing environment is in relation to the marketing organization, its internal environment, microenvironment, and macro-environment. In the macro- environment, we identified several forces at play – political, economic, sociocultural, technological and legal (commonly referred to as the PESTL model).

Two of the main levels of the marketing environment are Micro and Macro environment; these are what the marketing environment actually consists of.

It is expected that by 2021, India’s projected population of 1.3 billion will constitute 64.2% of people in between the age group of 15 and 59.