Marketing Environment of Tesco

8944 Words36 Pages
Outcome 1

For this Outcome I was split into a small group of people within my class and was asked to prepare a PowerPoint presentation of no more than 10 minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes)

Overview/Reflection of Marketing Presentation

First of all, to be put in a group of individuals that I had never met or interacted with before was always going to be difficult. The process of getting to know them better and finding the strengths and weaknesses of each team member was hard at first but the more we worked on the presentation, the better we became at communicating and getting the
…show more content…
I will look to the feedback and criticisms given in order to improve on my presentation and communication skills for the future. The only question that we received at the end of our presentation was; “Why didn’t you introduce yourself at the start of the presentation?” The answer we gave was that we forgot about it and would take it on board in future presentations, but I believe that with being the first group to perform to the class, we didn’t get the chance, like the rest of the groups, to look at eachother’s presentations and pick up tips to improve our own, therefore I felt we were at a slight disadvantage.

In conclusion, I was very pleased with my groups overall performance and the feedback we received was mostly positive. The criticisms we received will be taken on board for next time and I feel that when there is a task like this in the future I will be able to perform much better and help the rest of the team perform to a high standard also. The information and knowledge that I received from the task and presentation has helped me to understand market orientation in different organisations, and discover about the marketing concept and various processes involved.

Marketing Presentation notes

Definitions of marketing

‘Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.’ - Kotler

‘Marketing is

More about Marketing Environment of Tesco

Get Access