Marketing Environmental Analysis Of Samsung Mobile

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Marketing Environmental Analysis of Samsung Mobile BUS 510 Marketing Management Professor: Dr. Geraldine Goodstone Westcliff University 11/09/2016 Abstract Samsung is one of the leading company in terms of technology, corporate, construction, etc. As one of the top ten, Samsung is a largest revenue generating company, it has very interesting history and the present is well known to us. Here, in this article will be discussing about the Samsung Mobile, currently trying to expand its market share, competing with its rival companies like Huawei, Xiaomi, One Plus and of course The Apple, in Nepal. Moreover, we will be discussing how Samsung will be analysing and monitoring PESTEL analysis tool for market analysis i.e. Nepal. And we will also discuss about the how Samsung should tackle the market complication and create a better environment for themselves. Recent advancement in technology in Nepal seems very promising. Many international companies are showing interest to extend market in Nepal. As the Samsung started its mobile business in Nepal from…show more content…
For any kind of product/service, demography is the most important factors. As the smartphones are very easy to use and portable, attraction towards it is increasing rapidly. According to Nepal Telecommunication Authority, statistics of April 2016 April showed that there are 29, 051,673 subscriber of wireless telecommunication. i.e. mobile phone users. In this case, Samsung has a huge opportunity to expand its market share. As the population of Nepal is only 26,494,504 (Central Bureau of Statistics) only, where the mobile phone users subscriber is lager number than the population. So, it would be good idea for the Samsung to have more retail store in different places. As the mobile phone is unisex, any gender, race, ethnic group can use
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