Marketing Environmental Analysis Of Samsung Mobile

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

The PESTEL analysis can be used to analysis the market environment in which HTC operates in, they include:

We will analyse SingTel based on its general environment split into 6 areas of political, economic, social, technological, environmental and legal factors using the PESTEL model (Chartered Institute of Personnel and Development, 2016).

Samsung Electronics Co., Ltd. is a South Korean multinational electronics organization headquartered in Suwon, South Korea. Samsung has been able to accomplish the biggest market share of almost 31% in the worldwide smart phone section starting 2013. Similarly, it has the market share of around 80% in the Nepalese smartphone industry. Thus, Samsung is the leading brand in the mobile market of Nepal. According to Bhattarai (2015), Samsung Mobile Nepal is accessible to roughly 20 million individuals by covering 14 zones of the nation and 55 districts.

Samsung Electronics Co. Ltd. the Korean multinational electronics company is headquartered in Suwon, South Korea. This flagship subsidiary of the Samsung Group amounted for 70% of the group's revenue in 2012. Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics, IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsung’s South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in R&D.

Increased awareness programs and researches carried out on donating behavior are factors that will contribute to increased revenue thereby enabling the organization to proceed with its

The Aural Plus is a shock and water resistant cell phone with high quality speakers that eliminates the need for an additional Bluetooth speaker or headphones. In a culture in which the cell phone has nearly become an additional appendage, offering a product that remains one step ahead of the rest of the competition makes it much easier to establish a name for oneself. The Aural Plus does this with its enhanced features while at the same time appealing to both the youthful, fun loving crowd as well as the conservative socially responsible. With such a wide ranging demographic and potential consumer base, the Aural Plus has significant potential to become a major competitor in the cell phone market.

Due to these factors distributing cellular phones in India provides a great opportunity with the potential to amass a surplus of income with minimal financial risk.

The success of the electronics business has led Samsung from not just being an industry leader in technology but also ranks as a top 10 global brand. This digital age has brought about revolutionary changes and opportunities to global businesses and the response of Samsung to these advancements in the field of technology, competitive products and constant level of innovation has showed promising results. Although it involves a line of multifunctional smartphones which is the new face and looks, the company has been around developing and making strides in the electronics field since 1983.the parent company of Samsung mobile, Samsung electronics was founded in 1969. From the development of televisions to newly customized home appliances, Samsung Mobile’s new a leading competitor in the smartphone business in India along with Micromax and Karbonn.

3. The Government of India, on request from the Government of Nepal, will make best endeavour to assist Nepal to increase its capacity to trade through improvement in technical standards, quarantine and testing facilities and related human resource capacities.

This paper is intended to give insights about smartphone market and where Gionee Communication Equipment Co. Ltd., stand as a smartphone manufacturer. Furthermore, this paper will also try to give insights on the competitive analysis of the mentioned company with overall analysis of the Nepali smartphone industry. The industry analysis as mentioned is tried to be presented with the help of Porter’s Five forces model.

As a landlocked country, Nepal has had little interaction with the outside world for most of its history. Unlike most developing countries, Nepal was never colonized. It is for the most part still considered a traditional society and has not experienced much modernization. Nepal’s history for the most part has been able to play out with little interference. While it is still underdeveloped, some theorists believe that the lack of outside interference will greatly benefit Nepal in the long term.

The visit of Narendra Modi, Indian Prime Minister to Nepal undoubtedly strengthened the ties between the two nations. But, most importantly, it also provides Nepal with an avenue for development through investment – foreign direct investment.

The phone industry in India of LG and SAMSUNG is one of the key success drivers of any growing economy and henceforth one of the world’s most important revenue generating sector. This industry has a wide range of organizations and companies which are engaged in the design, manufacturing, and selling of the products. It helps the improvement in various infrastructure facilities such as rail, road and power, thus playing a vital role in the rapid growth of the economic and industrial development. The Phone market is growing at a healthy pace because of the comparison with increasing levels of customers in India with respect to different companies in the larger phone markets of the world. Worldwide, the phone market has not only been focussing on manufacturing but also towards ensuring that one 's products are superior in terms of quality.