Marketing Essay About Qantas

Qantas is the world’s second oldest airline, founded in the Queensland outback in 1920. The organisation has dominated the Australian aviation industry to now be the largest domestic and international airline, employing approximately 37,500 people within 44 different countries becoming one of Australia’s strongest brands. This report will analyse the company

Overall, Qantas Airway is a strongly established airline company in the world; however it will need strategic planning in order to tackle potential threats.

The strategic alliance between Qantas and Emirates was a result of a careful analysis of the airline industry and its involving competitors.

Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas operations include catering, tourism and E-commerce devoted to transport and travel. In order to have an effective business and operations process, a company, like Qantas must be aware of the influences that can affect it. By being aware of the influences it enables the business to make decision and choices that can get the most out of each influence, by doing this it can assist the business in its endeavours for success.

These main business objectives help the airline to focus on deliver quality services of the customers. Qantas main business is passengers transports and it is the world’s second oldest airlines. Qantas group operates approx 5600 flights in a weak in 59 cities of regional areas. Internationally, the group operates around 970 flights (Qantas-630 and Jetstar-340) in 44 counties 182 destinations. Moreover, through operations the group focused on five key elements that are right aircraft or right

Maintain Qantas frequent flyer as a driver of loyalty across group and as a leading loyalty program.

Qantas’ financial performance has been very successful in recent years with the business recovering strongly from GFC and a large decrease in revenue to ear 377 million in 2010. The effective financial performance has been the result of effective profitability, liquidity, efficiency, return on capital, good solvency and growth including the establishment of a new airline (jet star).

Management practices at Qantas are more flexible and adapted to suit challenges in society such as the reaction to terrorism, the introduction of viral disease and the ever changing market and customer requirements.

QANTAS, one of the world’s oldest airline was founded in November 16, 1920 in Queensland. The company is registered in the name of Queensland and Northern Territory Aerial Services Limited (QANTAS). It is the tenth best airline in the world which ranked seventh in the category of world’s best business class airlines and fourth in world’s best inflight entertainment in 2015 (Platt, 2015). Starting with the small biplane which had capabilities of transporting only two passengers, the company has now advance and luxurious Airbus with capabilities of carrying 500 passengers around half way of the world in a single day. It employees over 30,000 people and collects about $1.6 billions of revenue in a year. ("Qantas | All Inclusive Airfares On Australia Pacific 's Best Airline," 2016).

long-term goal is to ensure that the Qantas business - domestic and international combined - exceeds the cost

In 2007 Qantas had a successful year despite a failed takeover bid, fierce competition, aircraft delivery delays and record fuel prices (Qantas Annual Report, 2007). Qantas must ensure that controllable, internal factors affecting the business are managed to minimise impact from unexpected external factors.

Qantas is one of the major companies in Australia, and also is an important part of the airline global industry. However, this report suggest that, it is not an appropriate time to invest in this company, because the company is going through financial

Reviewing the Qantas Board charter against ASX (2014) recommendations 1.4, 2.1, 2.4, 2.5, 4.1, 7.1, 7.2, 7.3, 8.1 the constitution is very clear particularly around the independence of the board and the composition of the role of Chairman and CEO as well as the committees under the board’s guidance. The board has structured itself to meet the requirements of the ASX (2014), in addition

This report is a financial analysis of Qantas Airways Australian covering the last two complete financial years 2015 to 2016. The analysis will be conducted using a series of financial ratios drawn from the following categories of the main ratio categories. Including profitability, asset efficiency, liquidity, capital structure, and market performance. The report will highlight what the ratios indicate in the context of the company’s operations. The report will also endeavour to provide an overall assessment of the company’s performance for the most recent period and discussion about which aspect of the company’s financials has demonstrated the most improvement. The

There are several explanations as to why Qantas was struggling so much to remain profitable. One being an increase in fuel costs of 6 per cent ($253 million). (Qantas, 2014, p1)This